The 20 Most Disruptive Healthcare Solution providers The 20 Most Disruptive Healthcare Solution Provide | Page 5

Editor’s Column
Kick-Starting
Your Way in Healthcare
I
nnovation is the key to unlock the future in every sector. Same is the case with
healthcare. The need of innovation in this segment is being fed by the numerous
start-ups as well as the big giants in this sector, and rather disruptively. Yet, there is
place for more. With so many emerging trends and changes in healthcare, one question
that comes to the mind of any professional willing to establish a new business is- How
can it be done in a better way?
In healthcare, success of a business is not determined by only the ordinary terms. There
are some industry-specific points that one has to consider.
To start with, one must know that it is not a consumer market. In most of the cases,
patients are not the ones paying their own bills and selecting their own products. Here's
where the doctors and insurance companies play a role and should be considered as
well. Also, the investment needed in a healthcare start-up is long term. Even if the
company manages to incur decent amount of money to initiate the business, there comes
a need for second and third and more rounds of investments required. It is of
significance to have a proper business model.
Another important factor to consider is the regulations that are to be abided in
healthcare. Various regulations such as HIPAA, the Affordable Healthcare Act, and
many more are unavoidable. The companies need to embrace these, in order to remain
in the picture. Alongside, while thinking of disruptive technology, in healthcare there
are already several giants and companies present that are working on the same. It is of
benefit to learn to work with them, rather than against them. A lot of start-ups do not
think sufficiently over this.
There are various other things to be thought of while establishing a new business in the
healthcare space. An idea is the path laid; to walk through it is the execution of that
idea; and to end up successfully, requires a lot more than just idea and execution. So,
with the right ingredients, one can embark on this path and disrupt!
Aishwarya Nawandhar
Editor