The 10 Most Trusted Healthcare IT Security Solution Providers 2018 Final file Healthcare IT optimize | Page 22

Hashed Health
Leveraging Blockchain Technology to Enhance
the Care in Healthcare
I
n a time when almost everything
people knew about blockchain
revolved around bitcoin, John
Bass, the CEO and Founder of
Hashed Health, envisioned how the
underlying technology could transform
healthcare. In early 2016, this was a
radical connection. When its potential
clients likely only knew of the
technology because they paid a ransom
using bitcoin, the idea that blockchain
might ultimately save healthcare was
easily dismissed. Nevertheless,
Nashville, Tennessee, a town built on
traditional healthcare, has now
embraced Hashed Health as a star.
Hashed Health is a fast-growing
Technology Company that leverages
blockchain and distributed ledger
technologies (DLT) to solve
healthcare’s most important problems.
The company endeavors to build an
ecosystem of businesses that organize
networks of stakeholders around
blockchain technology solutions which
will, in turn, impact the cost and
quality of healthcare in the U.S. and
globally. Hashed Health believes that
blockchain is the framework that will
underpin the changes to value and
delivery structures, enabling a more
sustainable, patient-centric system.
From the CEO’s Corner
John is a healthcare innovator and an
international speaker seasoned with
20 | September 2018 |
two decades of experience in the
healthcare industry. He has spent his
career building businesses that help
organizations realize value through
collaboration in previously siloed
areas. His earlier success stemmed
from solving institutional issues around
transparency, trust, and the alignment
of incentives in a world before
blockchain. Early on, John recognized
that blockchain is purpose-built to
solve these exact issues.
To start Hashed Health, a company
based on a technology in which few
people could see utility, he walked
away from a CEO role at a subsidiary
of the city’s most prominent healthcare
company. “For me, blockchain was the
first thing I’ve seen since the internet
that has the opportunity to change the
conversation around healthcare. All of
these things that the blockchain has
become known for can be applied to
“We build
blockchain solutions
that address long
standing problems
in healthcare”
healthcare to solve some of these really
traditional problems that we’ve always
wrestled with,” says John.
An Innovative Organizational
Structure
When Hashed Health was launched as
a product company in 2016, there was
no market for blockchain solutions. It
had to create one.
“Our goal is to be a product company,
but we had to build a market first. That
was the interesting conundrum.
Blockchain is not just about a product;
it’s about a network. In order for a
product to be meaningful, you have to
have a network of participants ready to
use that product and that means
addressing both technical and non-
technical concerns,” John said.
The Hashed Health model has three
distinct, synergistic areas to launch
meaningful products in its unique
space.
Hashed Enterprise helps healthcare
organizations and other companies
understand how blockchain could
affect their businesses, the drivers of
cost and value for blockchain in
healthcare, and use-cases appropriate
for blockchain. Enterprise is the
services arm of Hashed Health. Its
customers include some of the largest
insurance companies, non-profits, IT