The 10 Most Influential Multispeciality Hospitals The 10 Most Influential Multispecialty Hospital Sm | Page 16

1. What was your inspiration behind starting HCG? What has been the journey of HCG since then? I always had the vision to make a difference in the country through my work. In this regard, I went to the US for higher studies and was fortunate to be enrolled for a residency fellowship at the MD Anderson Cancer Center. That is where I learned the ropes of setting up a cancer center and developing partnerships. I started the Bangalore Institute of Oncology (BIO) which was the first private initiative in cancer care. Exploring how oncology shaped in the country, the needs and areas of technological gap and affordability, I put together the hub-and-spoke model for developing HealthCare Global Enterprises Limited (HCG). Since then we have made a huge paradigm shift in cancer care across the country. Presently, we have 26 centers pan India. 2. What are the main services that HCG provides? How have they benefitted your patients? Major contributing factors contributed to this success? HCG has been at the forefront of the fight against cancer. We have a multidisciplinary team of specialists with expertise in specific fields of cancer care. We provide all the treatment modalities like radiation, surgical and medical oncology, under a single roof, which gives us an edge when it comes to customizing treatment options, based on every case. We believe that we must change how we treat cancer and research is the first step to help us do that. We can cite many examples of patients who have benefited from the application of genomics research to their treatment. Instead of a “hit and miss” approach that some doctors use, I look forward to the day when across India, oncologists have the knowledge and technical expertise to treat cancer the right way, the first time. That is my onco-philosophy, and that is how we treat cancer at HCG. It is genomics – an understanding of the genome of a cancer cell and the use of that knowledge to choose the treatment that allows us to have a personalized approach to cancer medicine. Our Hub-and-Spoke 14 | March 2019 | model helps us to maintain an integrated approach to cancer care. With our spokes located in Tier 2 and 3 cities, we are successfully able to make the care easily accessible to the patients across the country. Our center of excellence in Bangalore serves as the hub providing access to centralized quality control and assurance services, establishing treatment protocols across the network, providing centralized treatment planning, and tele radiology services, and providing access to advanced technologies and specialized procedures. 3. Amongst so many competitors, how has HCG stood tall and differentiated itself from others, all these years? There were cancer centers run by the governments or trust hospitals and multispecialty hospitals with cancer wing. HCG came in as a private enterprise focusing on hi-end oncology care. By bringing in hub-and-spoke model, creating multiple centers across the country, we made cancer care accessible, affordable and treated the ‘right way first’ with high-quality treatment in Tier 2 and Tier 3 cities. We have made advanced cancer care a reality for millions of people across the country. And that’s what makes us different from others. Our value-based medicine - chosen as a case study by the Harvard Business Review and the World Bank - has been able to bring down the cost of cancer treatment to almost a tenth of global prices in some cases while achieving the same outcomes. 4. Kindly tell us in detail about the transplant services that you provide. How have these helped your patients and the industry? HCG offers Liver and Bone marrow transplant services. We are the first in Asia to do a bloodless bone marrow transplant for an American 60-year-old patient suffering from Non-Hodgkins Lymphoma of mantle cell type in the bone marrow. The patient was not keen on undergoing a blood transfusion. After having undergone chemotherapy at New York, he came for a consultation at HCG as no