The 10 Most Advanced QA & Testing Companies of 2019 QA & Testing-compressed | Page 27

The Canvas Of
ENTERTAINMENT
Industry
T
echnology has played its part very well and the
world today is digitalized to an extent as never
before. Over the past couple of years, the digital
media industry has experienced unparalleled growth, and
studies predict promising double-digit growth of it.
Technology development has increased visual effects
(VFX) implementation in both big-budget films and
regional cinema. With cinema & television, video games,
and marketing embracing VFX technology, the market will
be transformed to a whole new level. The increasing
interest for VFX in the media and entertainment industry
combined with the usage of VFX strategies for cost pay by
financial specialists are the key driving variable of the
worldwide impacts of visual effects in the market. VFX
have transformed the media and entertainment industry
drastically over the past decades. Simply a comparison of
40 year old movie with the current one can prove this
drastic change.
Mostly, VFX were used in movies, but the present
television industry is also adapting to it to strengthen the
story and artistic vision and communicate the desired idea
to the audience. Due to the global consumers’ demands for
engaging high definition visual experiences, many
filmmakers are demanding high-quality productions with
engaging visual effects and realistic animations. Presently,
many studios are including more animation and VFX shots
into films to satisfy the filmmakers’ requests. In addition,
the demand for animation and VFX content to power
immersive experiences such as Augmented Reality and
Virtual Reality is growing exponentially. The rapid
advancement of technology has made animation and VFX
available to the masses, and this industry has become one of
the fastest growing segments in the global media and
entertainment market.
Escalating Competition in Global VFX Market
The global VFX market is developing at a rapid pace and
over the next few years, there is likely to be intense
competition among key players. The leading players on the
VFX market are making ardent efforts to improve the
products that are expected to ensure overall market growth
in the coming years.
Furthermore, innovations and technological advances in
this area are encouraging market growth. The key
companies engaged in the VFX market across the globe are
Red Giant Software, CoSA VFX, Animal Logic, Foundry
Visionmongers, Whiskytree, Weta Digital, FuseFX, Vision
Effects, Inc., Worldwide FX,
Zoic Studio, Method Studios, Blackmagic Fusion, Video
Copilot, Absolute Post, Eight VFX, and Genarts.
VFX Crafting a photorealistic CG Digital Character
The unspoken goal of the VFX industry has always been to
create a photorealistic CG Digital Character that is so
realistic that the audience cannot tell the difference between
the character of the CG and the real one.
Paul Walker in Furious 7 and Grand Moff Tarkin in Rouge
One were the best examples of a realistic CG character.
Furthermore, the director planned to make use of
photorealistic computer-generated characters, created using
new motion capture animation technologies. Hence, a
technically challenging scene was near the end of the film
when the computer-generated Neytiri held the live-action
Jake i.e. actor in human form, and attention was given to
the details of the shadows and reflected light between them.
Therefore, with the goal of creating more and more realistic
CG character, one can easily expect the upcoming 2019
films to have much better CG characters. In addition to this,
27