The 10 Most Advanced IVF and Fertility Centers 2018 The Most Advanced IVF And Fertility centres 2018 | Page 20

and the solutions we created – we
struggled to monetize the idea for some
time. With several ups and downs, and
finally pivoting to the community
platform – we raised an angel round in
2016 and also won a couple of grants.
of expertise in healthcare content and
also acquiring the experts/doctors to
contribute in building the repository.
She engages with the community and
looks after the business development.
4. How did you start OoWomaniya?
What was the motivation behind
starting this company?
As we were extremely concerned about
the healthcare systems and how we can
use the technology to create an
intervention – we conducted a few
workshops with the community. These
workshops were the starting point for
our research and we built a prototype
on web to receive stories from women
about their day-to-day issues.
We found women’s health issues
getting ignored significantly and major
factors include social and cultural
practices in India. Realizing it to be a
long battle – we started with the
venting platform for women to share
their physical and emotional health
issues. Feedback from women was a
huge motivation to pursue the idea
further and create a query to cure
solution for the Indian women.
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5. The name is quite interesting.
Why did you name it OoWomaniya?
This name is inspired by one of the
songs in a regional language where
Womaniya means a woman who is
independent and takes her own
decisions. That is at the core of
women’s well-being.
6. How OoWomaniya is different
than other websites in the same
domain? What makes OoWomaniya
standout amongst the rest?
OoWomaniya is the only platform
which is exclusively focused on
women’s over all health and well-
being. It doesn’t encourage the market
driven ideas of beauty, image and
persona for women. OoWomaniya
focuses on core healthiness, emotional
wellness and freedom of choice for
women. OoWomaniya also attempts to
eradicate the myths and taboos around
social and cultural practices which
affect women’s well-being.
7. Establishing a startup is no piece
of cake. What amount of time and
money did you invest in this
venture?
We have been working on our startup
for more than 4 years now. We had our
share of struggles with the subject,
with the perception towards women’s
health and also sustaining the venture
as a business. However, we were
extremely confident about the problem
8. How do you think this venture has
revolutionized the way a woman
approaches doctors?
Online consultation is not a new
concept but it is important to create an
ecosystem around it in order to make
the women feel safer, secure and non-
judgmental. Also, women’s health
issues are evolving rapidly due to the
lifestyle and food and hence it is also
essential that this ecosystem also
educates them primarily about the
issues they might be facing.
OoWomaniya empowers women with
the information on health issues and
resources to take informed decisions
about their well-being.
9. What’s your future plan?
Our web and mobile platforms are
revamped and our immediate goals is
to reach out. We will be acquiring more
users in coming months, expand the
community across India and add more
features and solutions related to
women’s well-being in center.
10. What is entrepreneurship
according to you? What advice
would you give the budding
entrepreneurs?
Being an entrepreneur is more than
building a product and doing sales and
marketing. It requires you to learn
every day from your own business and
being alert about the opportunities of
innovation, collaboration and growth.
Revenues are as important as the
valuation and hence – focus on
sustaining the business through sizable
revenue can be the best possible
strategy to succeed.