The 10 Leading Patient Engagement Solution Providers in 2018 Leading Patient Engagement small | Page 26

Medisafe
Enhancing Medical Adherence and
Outcomes for a Healthier Tomorrow
T
wo brothers, Omri and Rotem, were sitting in the
lobby of a hospital, in front of the emergency room.
They were waiting for their father, a diabetic
patient who, while taking his every day dose, had
accidentally injected a second dose of insulin, to get better.
Fortunately, he was fine. But, both the brothers, after
spending the day in that lobby, wondered how it was
possible that there was no tool to help people manage their
medications and prevent mistakes like not remembering to
take their meds or double dosing. After researching over
this, they realized that no such solution was available and
therefore, set out to create one. That is when Medisafe was
born. Medisafe is the brain-child of the brothers- Omri
Shor, the CEO and Co-founder, and Rotem Shor, the
CTO and Co-founder of the company.
Medisafe is a fast-moving patient engagement business that
has created easy-to-use, personalized technology to help
people manage their health better. It provides a state-of-the-
art medication adherence platform to its users. Talking
about the company, Omri says, “Medisafe helps people
manage their medications easily and effectively. We
provide our pharma partners with insights into patient
behavior and ways to engage with their patients.”
Medisafe is headquartered in Boston, Massachusetts, with
its major operation center in Haifa, Israel. When incepted in
2012, the founders’ dad was Medisafe’s app’s first user, and
today, it has over 4.5 million users in 150 countries.
Omri Shor
CEO & Co-founder
24 | December 2018
Commitment to Saving Lives
Realizing that almost 125,000 people die each year in the
U.S. as a result of not taking their prescribed medications