The 10 Great IT Outsourcing Partners India The 10 Great IT Outsourcing Partners India | Page 37

Why Does any Website or a Business Need SEO? Key Benefits of SEO A s everyone knows SEO is the powerful tools that make your site not only search engine friendly but also make it better for people too. SEO enables the smooth running of business by improving the position of the website in the popular commercial search engines like Google, Bing, Yahoo, etc. These search engines provide massive and targeted traffic to your site which ultimately provides revenue, publicity and a good exposure to your business like no other marketing channel. Good investment return and higher conversion rate are the two exceptional benefits of SEO that cannot be matched by any marketing channel. SEO enables you to stay ahead of your competitors by providing free-organic traffic and the massively targeted visitors. Your site just needs to be updated in order to found out at the top in the search engines. Social media, advertisement and other marketing strategies also generate traffic and complement SEO and help to reach your highest market potential. This powerful combination strengthens each element to grow your business exponentially faster. FACTORS AFFECTING SEO Although SEO is complex and one can easily understand its basic factors that you actually need to rank your website in the search engines. Below there are some factors that affect the ranking of your website and you can avail Benefits of Search Engine Optimization for Business. The relevance of domain name: Relevance of domain name is the important factor that affects a website’s SEO. A relevant domain name reflects trust that has built over time by a matter of backlinks and age. The more appropriate your domain name in respect of keywords, the higher will be the domain trust and authority. For example, seoblog.com will be likely to build more trust and rank than tonyblog.com for SEO related solutions. Relevant content: As we all know search engines are always smarter as they very well know the difference between the relevant and copied content on the page. And a relevant content has been an important factor that can influence your ranking in a positive way. Duplicate content can actually hurt your ranking as search engines prefer original and freshly updated content. A content having the relevant keywords signals more about the content and increase its rankings in the search engines. Backlinks: when it comes to SEO, backlink always remain an important factor. Relevant link from an authoritative domain on your site results in the greater score. Earning high-quality link on your site makes your site more popular, relevant, and diverse. The key to earning the high-quality link on your site is by creating a content that can make people hunger for and then promote content excessively on search engines. Keywords: Stuffing your web page with the right keywords is a well-known strategy. Include the keywords that are more likely to target the content as well as the relevancy of the page. SEO begins with choosing the appropriate words that give the accurate description of the content. Including a keyword in the title and in the sub-headings will signal the search engine what to rank the page for.