The 10 Great IT Outsourcing Partners India The 10 Great IT Outsourcing Partners India | Page 37

Why Does any Website or a
Business Need SEO? Key Benefits of SEO
A
s everyone knows SEO is the powerful tools that make your
site not only search engine friendly but also make it better for
people too. SEO enables the smooth running of business by
improving the position of the website in the popular
commercial search engines like Google, Bing, Yahoo, etc. These
search engines provide massive and targeted traffic to your site
which ultimately provides revenue, publicity and a good exposure
to your business like no other marketing channel. Good
investment return and higher conversion rate are the two
exceptional benefits of SEO that cannot be matched by any
marketing channel. SEO enables you to stay ahead of your
competitors by providing free-organic traffic and the massively
targeted visitors. Your site just needs to be updated in order to
found out at the top in the search engines. Social media,
advertisement and other marketing strategies also generate traffic
and complement SEO and help to reach your highest market
potential. This powerful combination strengthens each element to
grow your business exponentially faster.
FACTORS AFFECTING SEO
Although SEO is complex and one can easily understand its basic
factors that you actually need to rank your website in the search
engines. Below there are some factors that affect the ranking of
your website and you can avail Benefits of Search Engine
Optimization for Business.
The relevance of domain name: Relevance of domain name
is the important factor that affects a website’s SEO. A relevant
domain name reflects trust that has built over time by a matter
of backlinks and age. The more appropriate your domain name
in respect of keywords, the higher will be the domain trust and
authority. For example, seoblog.com will be likely to build more
trust and rank than tonyblog.com for SEO related solutions.
Relevant content: As we all know search engines are always
smarter as they very well know the difference between the
relevant and copied content on the page. And a relevant content
has been an important factor that can influence your ranking in a
positive way. Duplicate content can actually hurt your ranking as
search engines prefer original and freshly updated content. A
content having the relevant keywords signals more about the
content and increase its rankings in the search engines.
Backlinks: when it comes to SEO, backlink always remain an
important factor. Relevant link from an authoritative domain on
your site results in the greater score. Earning high-quality link on
your site makes your site more popular, relevant, and diverse. The
key to earning the high-quality link on your site is by creating a
content that can make people hunger for and then promote content
excessively on search engines.
Keywords: Stuffing your web page with the right keywords is a
well-known strategy. Include the keywords that are more likely
to target the content as well as the relevancy of the page. SEO
begins with choosing the appropriate words that give the accurate
description of the content. Including a keyword in the title and in
the sub-headings will signal the search engine what to rank the
page for.