The 10 Great IT Outsourcing Partners India The 10 Great IT Outsourcing Partners India | Page 35

Benefits of Search Engine Optimization for Business Search engine optimization is nowadays no more a rocket science but it is necessary for every webmaster or blog owners to understand the actual SEO, how it works, and the potential it creates for every business. Search engine optimization or SEO is a marketing technique focused on growing visibility in organic (non-paid) search engine results. In short, it is a set of rules that can be followed to increase the quantity and optimize the website through organic search engine results. Nowadays, the best way to understand SEO is to break its meaning. In that manner, SEO is better described as: A Marketing Discipline: In today’s competitive market, it is crucial to understand SEO as a framework required to improve rankings, drive traffic, and increase awareness in search engines. It is simply a matter of optimizing your sites in a way that search engine understand as the whole process is a set of rules and has various stages. A Technical Task: SEO encompasses technical elements required to optimize your content and site as well as to drive traffic to your website and generate leads and conversions. If you are planning to compete for traffic then you must know the ins and outs of the search engine optimization. An Exciting Field: The ever-evolving nature of SEO is quite amazing and this is the reason why a marketer likes to constantly read up on new algorithm changes and more. How Does SEO Work? Why do we Need SEO? The world of SEO is full of different search engines and each search engines are continuously refining and serves millions of users per day looking for answers to their questions. Therefore, SEO refers to the process of getting natural website traffic through the continuously refining results of search engines like Google, Yahoo, etc. SEO consists of some unique and specific rules known as algorithm and by following these set of rules search engines rank websites in their search results by calculating thousands of factors. As explained above, SEO is a framework with rules and regulations and for simplicity; it has broken down into 2 main stages: On-site SEO: Onsite – rules to apply to your content and website infrastructure to make it search engine friendly Targeting the LSI keyword clusters Start picking the medium to low competition keywords Include keywords that can be rank for in the title and in the sub-headings Matching existing content or create new content to target specific keyword clusters Off-site SEO: Offsite – how you can improve your website’s position among other online sources. Generally, it involves the methods or techniques that promote website promotion. More the relevant links on your website, the greater will be your SEO score Creating a simple URL link will make easy search Having a relevant domain name and active social media presence Creating good quality contents In the following blog, we are going to come across about the Benefits of Search Engine Optimization for Business and how does SEO help in our business. 35