The 10 Best Revenue Cycle Management Solution Providers 2018 Cycle Management Final File optimize | Page 40

HEALTHCARE’S to BIG BIG DATA W ith a growing population and demand for services, the healthcare industry is facing a new set of challenges. New diseases, frequent outbreaks, growing healthcare demand, care with convenience, costs and more. With the advancements in science, technology, and medicine, it is imperative for the healthcare industry to take on these challenges using a new approach. Big Data and Analytics bring in an incredible solution to this problem. Big Data is already taking strides in different industries. The healthcare industry is warming up to it and trying to leverage its services. The primary function of Big Data in healthcare is to analyze the huge quantity of data available through different resources and improve operational efficiency. To understand the relation between big data and healthcare, think about spring cleaning. While spring cleaning, one is bound to come across papers related to family’s health say, medical bills, prescriptions, tests, vaccinations and so on. So what does one do with these papers or data? Throw them away? Or organize and study them for a better health-year ahead? Big Data lets one do the latter on a huge scale. These data sources in healthcare industry can be the claims and cost data, data collected from pharmaceutical 38 | December 2018 | “It is health that is the real wealth and not pieces of gold and silver” - Mahatma Gandhi