6 / INTRO / COLORADD SYSTEM
SYMBOLS THAT INCLUDE COLOR Developed based on the three primary colors represented by graphic symbols, the ColorADD code is based on the concept of“ adding color”, allowing the colour-blind to relate the symbols and easily identify the whole palette. White and black come to guide light and dark shades. The code becomes a“ mental game” easy to remember and easy to apply in the day by day!
THE COLOR BLINDNESS It is a limitation that affects 10 % of men world’ s population- approximately 350 million people worldwide. This limitation, hereditary condition, is transmitted through the X chromosome and creates its colour-blind bearer major constraints in terms of social and professional integration.
90.0 % asks for help in the purchase of clothing 87.7 % have difficulty in choosing / using clothing 64.3 % believe the confusion of colors as the biggest problem 73.2 % have felt embarrassed 41.5 % have difficulty at the level of social integration
TH CLOTHES & COLORADD The adoption of the ColorADD code has to do with the TH Clothes social concern. We believe that with this new tool we help to greatly improve the day by day life of millions of people. We see the code as an innovative and effective tool that provides a more inclusive character, allowing about 350 million people a better interpretation of our colours. With this step, we broke another barrier and allow everyone a correct interpretation of 90 % of the information communicated today, as well as a more assertive choice of colours from our range.