Tha Lifestyle Feb,2014 | Page 14

THA LIFESTYLE | FEATURED PROFILES Where do you see the world of music going, in terms of the global marketplace, where it is more easily available? Yes definitely, music is so much more accessible these days than ever before. Social media is key in promoting it, and there are so many tools available to artists to get their music out there. It’s a great time, and hopefully it will continue to bring us fresh and new styles. Do you think that live music is an important art form to carry on, when most music that is out there, is created in the bedroom of a producer, who is not musically trained? Yes, for me live performance is everything! I would say real music lovers will always judge an artist by seeing them live. A piece of music is transformed into something else when you see it live, it’s more honest and that’s what I love about it. As a British Asian, and Tamil, how had your heritage and upbringing moulded your career to date? As a British Asian and Tamil, I suppose I was lucky to have even more on my paint palette, we have so much more to bring to the table that is unique. I’m so excited about what our generation has to bring to the music industry. We’re slowly trickling in all genres and it’s only up from here. Page 10 What’s in the future of Abi Sampa as a musical force to reckon with? I am currently working on an EP which incorporates my style of Carnatic/Sufi/Folk. I would say my sound is a mix between Florence & The Machine, Nusrat Fateh Ali Khan, and Mumford & Sons. “ Music is so much more accessible these days than ever before, social media is key in promoting and there are so many tools available to artists to get their music out there.” The idea of mixing South Indian Classical music with Soul, something that Sid Sriram (who sang for double Oscar and double Grammy winner AR Rahman in the 2013 Mani Ratnam film Kadal), British singer from Karnataka, India, Ambika Jois and you, perform quite a bit, and live - is this a type of music that you see taking off in a big way? Well it’s down to personal taste really, but I definitely think it would be a shame if there wasn’t some of that in the industry. It’s too beautiful to remain boxed into classical and world music only, in my opinion.