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BUSINESS: SHOW REVIEW HX Audio’s general manager Huang Wenbiao and Cornered Audio general manager Hans V.Madsen The opening ceremony ALTHOUGH INFOCOMM CHINA IS positioned as a professional audiovisual exhibition, video has always been the top priority. But walking into this year’s show it was clear that the audio portion had also been given a high priority. The exhibition was the largest ever, occupying all six halls of the National Convention Center. The exhibition area was up to 45,000 sq-m, which was an increase of nearly 30 per cent over the previous edition, and 249 exhibitors from 12 countries were present. ‘More and more companies choose to launch their most important new technologies and new products at InfoComm China, which truly re ects the increasingly important position of the Chinese and Asian markets in the minds of global manufacturers,’ said InfoComm Asia director Chen Tingfu. This view was echoed by the exhibitors. Wu Wei, GM of Yu Kang International travelled from Canada to attend the exhibition and brought along Yorkville speakers and Roland’s M-200i mixer. ‘InfoComm China is already a major domestic industry event. Exhibitors and visitors are increasing year by year, so we cannot miss this opportunity.’ This is something Wang Shanmei from Klotz also observed. ‘The number of visitors seems to be more on the rst day, our agent’s stand was packed with visitors and they expressed high interest in our products.’ ‘This is our fourth time participating in this exhibition; the number of NEW! visitors has improved signi cantly over last year,’ added Xilica MD Tim Cheung. ‘In order to show how much we value this exhibition, we invited painters to creatively integrate our global applications and products to improve our display. The result was good.’ After previous successful shows, Li Gang, the operations director of Jiang Yuan Ri Sheng was determined to have another good year. ‘We saw an obvious effect of the show after 2013, so we decided to put in more effort for this year in order to open up an opportunity window for the development of the company.’ As the domestic agent of Clockaudio, McCauley, Triangle Speakers and Cornered Audio, Hui Xin has been a long term exhibitor at InfoComm China, and GM Huang Wenbiao has clear opinions on its merit. ‘This show is de ned as a systems integration exhibition, but the number of visitors is more than some of the professional audio exhibitions.’ Moving around the halls, there was plenty for the audio visitors to see. Zhuo Xin divided its booth into sections, including areas for HK Audio’s Elements series and Pulsar series, CVS speakers, BSS Audio Soundweb, Sabine SC Series DSP and CUE intelligent central control system. Elsewhere, Tendzone introduced the E-Media integrated multimedia interactive system. Tico Zhongdian showcased Biamp’s new networked audio system solutions. In addition Taiden’s HCS-8328 Series paperless multi-media conference system was a major highlight of the show. As the agent of QSC, the booth of PCI-China was simple and open. The stand played host to Q-Sys networked audio system and SVSi video transmission system demonstrations, whilst QSC’s Rick Zwiebel used the show’s forum to give two The Budee team presentations. Indeed, the education programme is always a highlight of InfoComm China, and this year a total of 39 free sessions took place. Moving to some of the manufacturer booths, Audio-Technica not only brought its latest ES947/LED and ES945/LED for demonstration, but Clear-Com China sales manager Ferren Hu also provided visitors with further new solutions. ‘The show was very successful, and our booth was constantly busy,’ noted Tao Yong, GM of A-T’s PA department. ‘Visitors expressed a high degree of interest in Audio-Technica products.’ Sennheiser has been participating in the show for many years, and always occupies the same location. This year, in addition to its newly launched microphones, the LSP 500 PRO and speakers from K-Array al