FEATURES: COMPANY PROFILE
(Above): The studio set-up
(Left): Kim Bang outside the TC Electronic headquarters
The DNA of TC
Once the king of reverb, TC Electronic
is now a campaigner for loudness
control, but it hasn’t forgotten its
roots, as Barney Jameson learns
‘IT’S ALWAYS THERE, IN EVERYTHING
we do,’ says Kim Bang, PR and
marketing manager for broadcast
and production at TC Group. ‘It’s in
our DNA now,’ he adds. Mr Bang
is speaking to Pro Audio Asia at
the headquarters of TC Electronic,
But Mr Bang could just as easily
be discussing digital reverb – that
other technology for which TC has
long been known. What loudness is
to the company today, reverb was in
the past. ‘We go way back in terms of
digital reverb – we were frontrunners
The Studio has been set-up to experiment with surround sound formats
located in Aarhus, Denmark, and the
topic of conversation is loudness. The
subject has dominated conversation
within broadcasting circles in recent
years, while for TC Electronic itself it
has become a core part of how the
company thinks and acts. After all,
TC was there right at the beginning,
when the rst studies into perceived
loudness were conducted at
Canada’s McGill University.
back in the 1980s,’ Mr Bang agrees.
Yet as easy as it might be to
assume that the company has
moved on from one technology to
another, the truth is different. When
TC Electronic commits to an idea,
it really commits, and its devotion
to perfecting digital reverb is as
vital today as it was 30 years ago.
It proved as much this year when it
released Reverb 8, a new hardware-
118 PRO AUDIO ASIA July–August 2014
‘Reverb 8 is
the only real
high-end reverb
on a hardware
platform
available today,
and we want to
let people know
that we are still
in the reverb
business’
based platform promising in nite
channel reverb and speci cally
addressing multi-channel applications
such as Barco Auro, Dolby Atmos
and NHK’s 22.2 Super Hi-Vision
standard. Crucially, the product
(available exclusively through the
System 6000 platform) ties together
the manufacturer’s twin obsessions
– offering a new way of approaching
reverb within postproduction and
broadcast environments, whilst
addressing the loudness question at
its most basic level.
‘Reverb 8 is the only real highend reverb on a hardware platform
available today, and we want to let
people know that we are still in the
reverb business,’ explains Mr Bang.
To prove the point, he and TC
product development engineer
Christian Frandsen invite Pro
Audio Asia to attend a Reverb 8
demonstration within The Studio – a
purpose-built room that acts, Mr
Frandsen explains, as ‘a mixture of
mixing studio, mastering studio a