11. Creativity and skills
11.1 During the three years 2008 to 2010, did your enterprise employ individuals in-house with
the following skills, or obtain these skills from external sources?
Tick both ‘Employed in-house’ and ‘Obtained from external sources’ if relevant.
Employed
in-house
Obtained
from
external
sources*
Skills not
used / not
relevant
Graphic arts / layout / advertising
Design of objects or services
Multimedia (combining audio, graphics, text, still pictures, animation, video etc)
Web design
Software development
Market research
Engineering / applied sciences
Mathematics / statistics / database management
*: Include freelancers, consultants, other independent enterprises, other parts of your enterprise group, etc.
11.2 During the three years 2008 to 2010, did your enterprise use any of the following methods
to stimulate new ideas or creativity among your staff? If yes, was the method successful in
producing new ideas or increasing creativity?
Method used and:
Successful
Not
Don’t know if
Method
Successful
successful
not used
Brainstorming sessions
Multidisciplinary or cross-functional work teams
Job rotation of staff to different departments or other parts of your
enterprise group
Financial incentives for employees to develop new ideas
Non-financial incentives for employees to develop new ideas,
such as free time, public recognition, more interesting work, etc
Training employees on how to develop new ideas or creativity