READER PROFILE
1. Do you own your own:
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Apartment
2. Are you:
Male
Landed Property
None of these
Female
3. Which age group do you belong to:
Under 23 years
46-60 years
23-30 years
61 years+
31-45 years
4. What is the size of your household?
Single person
Couple
Family unit
Other
5. What is your household income?
Less than $30K
$100-149K
$250-499K
$30-50K
$150-199K
$500K+
$51-99K
$200-249K
6. In the next two years are you intending to:
READING HABITS
1. How many people, on average, usually read your copy of Trends?
2-5
6-8
9-10
11+
Less than $10K
$75-99K
2. How long do you spend on average reading an issue of Trends?
Less than 30 mins
30 min-1 hour
1 hour+
3. Which of the following best describes how you usually read an issue of Trends?
Read it thoroughly from cover to cover
Read just the sections of interest
Skim or look through it cover to cover, but don’t read it
Skim or look through just the sections of interest
Skim or look through then go back and read it thoroughly
Just glance at it
Other
4. Do you usually keep your copies of Trends for future reference?
Yes
Subscription
6. What do you find most useful/interesting about this issue of Trends?
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8. Do you use/visit Trendsideas.com?
Yes
No
9. If yes, how often?
Suburb
$50-74K
Rural
8. Where do you live?
City
9. What is the approximate current value of your home and property?
Less than $150K
$500-699K
$150-299K
$750-999K
$300-399K
$1million+
$350-449K
10. What is your occupation?
Kitchen designer
Bathroom designer
Interior designer
Other (specify)
Architect
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SPENDING HABITS
Interior decoration
Wallcovering
Window dressing
Buying furniture
Installing heating
Renovating
Buying appliances
Window & door joinery
Painting
Buying new cabinetry
Exterior improvements
Fencing
Flooring
New kitchen
Roofing
Landscaping
Lighting
Decking
Adding a pool/spa
New bathroom
Other (specify)
6
12
18
24 months
Other (specify)
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3. How far in advance do you plan your home projects?
6
12
18
24 months
Other (specify)
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10. Would you like to receive our free newsletter by email?
No
11. Do you read any of the following?
Home Concepts
Fourwalls
Space
Home + Decor
Decor
Other (please specify)
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12. How important was the cover in influencing your purchase of this book?
Very
$25-49K
$200K+
2. Over what period of time do you plan to work on your project?
7. What subjects do you want to see more of ?
Yes
$10-24K
$100-199K
1. Which of the following projects, if any, do you plan to undertake in your home (at some stage)?
No
5. How would you prefer to buy your copy of Trends?
Retail
Build a house
Other
7. How much do you plan to spend on your home over the next 18 months?
(please include friends, family, colleagues and so on)
1
Buy a house or property
Renovate a house
Quite
Not very
Irrelevant
13. Do you have any of the following?
iPad
Android Phone
iPhone
Tablet Computer
4. Which, if any, of the following have you ever used/do you usually use to help with
your home improvements?
Interior designer
Kitchen designer
None of these
5. Do you research online?
Landscape designer
Bathroom designer
Yes
Architect
Decorator
No
YOUR DETAILS
Name ...................................................................................................................................................
Address ...............................................................................................................................................
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POST: Trends Publishing Singapore Ltd, 7 Temasek Boulevard, #44-01 Suntec Tower One, Singapore 038987 EMAIL: subscriptions@trendsideas.com
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Trends 30/05