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Digital Revolution — IBM experience IBM says it is working with the online bank to deliver financial services that improve ING DIRECT ’ s customer experience including simplified account access across mobile devices and social media channels , voice recognition , and advanced security . Orange Snapshot gives mobile consumers a complete and simplified view of all their accounts , as well as bill payment and email money transfers , in two easy clicks . This allows consumers to sign on once from their mobile device , saving time and aggravation from multiple log-ins . ING DIRECT Canada CIO Charaka Kithulegoda said : “ Mobile banking is changing not only how people bank , but also what they expect from their banks and , ultimately , whom they choose to bank with . ING DIRECT , with IBM ’ s help , is committed to making banking simpler , engaging and more relevant by giving customers the easy tools they need to bank whenever , wherever and however they want .”
ING DIRECT has begun experimenting with new voice recognition capabilities on their mobile apps that will allow clients to conduct simple banking transactions by speaking rather than typing or the application can read account information to the customer . ING DIRECT is also exploring the use of biometrics within their mobile apps for purposes such as client login to improve the client experience while maintaining the highest standards of security . Internal pilots are already yielding positive outcomes .
USSD : The Untapped
Interactive Messaging Platform
5 th Apr 2013
Not many mobile users today are aware of the powerful Mobile USSD platform , which can actually be the solution to so many real life problems across various sectors . USSD known as Unstructured Supplementary Services Data ( USSD ) is a GSM service which is a real-time and session oriented platform for Mobile transactions ( Pull and Push based ). Unlike SMS , USSD is a real time session oriented service . USSD gateway enables telecom operators to introduce messaging services and allows up-to 182 characters on a network between mobile stations and applications . USSD gateway uses the same application programming interface that the Short Message Service ( SMS ) centre does .
It works on mobiles without downloading any application software . It is initiated by dialling * xxxx # short code or dialling a 10 digit code . It has better adoption rate due to non dependency on applications . source
http :// www . wirelessduniya . com / 2013 / 04 / 05 / ussd-theinteractive-messaging-platform-is-untapped-in-india-and-emerging-markets /
HUNGAMA MOBILE
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