India Moves Up Global Music Market Rankings pg6 pg8
MOBINEWS
Apr 2013 Update TOP STORIES
Mobile-VAS Market To Reach $ 9.5 Bn By 2015
25 th Mar 2013
The Indian mobile value-added service ( MVAS ) market is poised to grow at a CAGR of 25 per cent to reach $ 9.5 billion in 2015 from an estimated $ 4.9 billion in 2012 . Wipro Technologies and The Internet and Mobile Association of India ( IAMAI ), in a joint research report titled ‘ Future Thought of Business ( FTOB ): MVAS ’ revealed that mEntertainment continues to be largest contributor to operators MVAS revenues .
The market mainly consists of caller tunes , subscription based alerts such as sports updates , and SMS based contests . However , with the launch of 3G services and a decline in smartphone prices , consumers want newer and more advanced forms of mEntertainment services . Strong demand for these services is expected to come from rural and urban areas alike . It provides key opportunities in localized vernacular content , on-demand music and video content and live TV shows and events . Wipro and IAMAI conducted an in-depth evaluation of over 450 consumers and providers of MVAS in India to identify the major drivers and barriers of the Indian MVAS market and provide insights that will help to grow this market . The research focused on the mEducation , mEntertainment , mFinance and mHealth application areas and found that there is pent up market demand from consumers for sophisticated mobile services in India that have the potential to improve the overall quality of living .
Caller Tune Contributes 20 % Of VAS Revenue
India Moves Up Global Music Market Rankings pg6 pg8
“ Basic informational mobile services are set to decline in India ,” said Wipro Technologies global head - media and telecom senior vice-president Ayan Mukerji . “ We have found that India ’ s consumers will increasingly purchase enriched and transformational education , health , finance and entertainment services . An expected MVAS revolution in India is being made possible by the dramatic growth in mobile device penetration and mobile network capacity and this market offers abundant opportunities for growth to all industry participants .”
mEducation can play a key role in expanding the reach and quality of education in India . The growth in the smartphone and tablet markets is expected to provide a crucial impetus to the education sector , especially with the launch of the low-cost ‘ Aakash ’ tablet by the government of India . Currently , mEducation services are primarily limited to SMS based examination alerts , IVR and SMS based English language learning and tutoron-call solutions .
However , for mEducation to truly improve learning outcomes the services must be interactive and must replicate the offline learning experience as closely as possible . The key opportunities are through Interactive English Language Learning Services , Competitive Examination Preparation Solutions , Tutor-on-call and Vocational training .
HUNGAMA MOBILE source
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