Test Drive | Page 60

Eastern Partnership Photography our money on, or orienting our life towards? Pictures and images often stand for values and attitudes, and we have to learn to identify them and to understand whether we want to share them or not. I believe that this type of education on “reading” images is an important element of building civil society. A selfconscious and strong civil society will more and more ask the questions I am talking about here above and will be able to read the real messages of photographed pictures and distinguish coherent and genuine attempts to be true from falseness, and honest and transparent intentions from propaganda. Last but not least, education on reading images also includes education on the esthetics and artistic assessment of photographed images, and is thus per se part of cultural education. – Within the SAY CHEESE! project, cross-country exchange activities, such en plein air photo and training sessions, master classes and exhibitions, proved to be particularly successful. Amateur and professional photographers in Armenia, Belarus, Moldova, Azerbaijan, Moldova and Ukraine are eager to get to know their colleagues from other countries, analyse their works, learn from them and draw inspiration from their culture, way of thinking, experience and techniques. What would you say is the best way to foster cooperation between Eastern Partnership photographers and what needs to be done to encourage such cooperation? I believe this is up to the photographers themselves to identify what helps them most. I am also glad to hear that in your project the cross-border cooperation has been a success. I very much believe in this international approach. It has been an essential part of my own learning curve: get out of your “daily routine” have a chance to meet new people and the more diverse the places they come from are, the more diverse their own cultural background and experience are, the more enlightening these encounters are. You learn much better and faster to distinguish between very specific problems of a specific place or sector and common and joint problems that are shared by everybody and to figure out which joint solutions and approaches lead to better and more sustainable results, compared to believing that one is so special that nobody else can help. Meeting people is and has always been the best way of exchanging experience. Unfortunately it is a pretty expensive approach that not many and not often can afford. Fortunately, with the Internet we have gained a medium that allows for long-distance communication and exchange of experience that will never replace the one-to-one communication, but that comes very close to its efficiency. I am certain, that exchanging collections of photos and organising for instance thematic international exhibitions in the various countries, not only in the capitals, could have a double effect, both, by contributing to education of large audiences a