Test Drive | Page 42

Eastern Partnership Photography adding sound tracks, videos, and text to the visual narrative. Therefore, the author should identify the form of presentation well in advance in order to have time to prepare for the implementation of the project. For a multimedia project, it is important to decide on the best time to make interviews, texts, and videos that will later be incorporated into the final product. In the former Soviet Union, photographers often have to organize solo and joint exhibitions on their own, because the institution of curators is virtually nonexistent in the realm of photography. The lack or insufficient presence of curators can be attributed to the underdeveloped contemporary structure for the operation of art. An author is often left to his or her own devices and needs to possess expertise and skills in many areas in order to be able to organize exhibitions and promote his or her creative works. As an artist and photographer, I often refer to my colleagues as one-man bands. They need to be able to play several instruments professionally in order to have a successful project. Most importantly, a modern photographer must speak English in order to successfully communicate with the world. A famous work by the Croatian artist Mladen Stilinović addresses the 42 language of art. It presents a slogan with the phrase An Artist Who Cannot Speak English Is No Artist. This is especially relevant in the age of globalized art, now that basic information on trends in contemporary art is taken from western sources, media, and academic publications. Naturally, this inference is not an axiom, because there is lots of information in German or French. However, one can be certain that being able to speak foreign languages is relevant and necessary, especially for the former Soviet Union, which is still lacking in effective structures for the operation of the entire system of modern art, where a photographer needs to be his or her own PR manager and director. In the western world, where the system and infrastructure of contemporary art is finely tuned and running, an artist is better protected and integrated into the system, and a well-developed system of grants and subsidies for the support of artists is available to creative professionals—something that we do not have domestically. Therefore, in order to prepare and organize an exhibition in an environment where a curator is unavailable, the following steps must be taken. First, an author needs to identify the ideological foundation for an exhibition or a display, its objective and the core audience, elaborate an explanatory plan and the layout of works – for which it is imperative that the author be able to have a clear picture of the size of the exhibition area. It would be helpful to receive a plan of the premises with their precise dimensions or visit the exhibition space to me \