Test Drive | Page 8

HI I’M DATA CHALLENGE 1 DESCRIPTION We give our data to entities in more ways than we realize. This data is valuable when used correctly. But what value do we get in return? For example, people are willing to give data through personal health tracking devices like a FitBit, because the information they get in exchange is valuable to them. BRENDA: “I want to receive coupons on my medications because I can’t afford them.”