Test Drive | Page 60

25 Made in Mayfair LONDON W1 BROWSE THE FINEST SELECTION OF LONDON’S MOST D E S I R E D A D D R E S S E S AT ST G E O RG E 2 5 B E R K E L E Y S Q U A R E . T H I S E XC L U S I V E M AY FA I R S E RV I C E I S TA I LO R E D TO YOUR PROPERTY NEEDS . B E R K E L E Y W SQ UARE of the inspiring design and meticulous attention to detail that are the hallmarks of St George. After a discussion, the developments can be viewed all without having to leave this elegant Mayfair location. Whilst brochures are available, it is the three state-of-the-art models with interactive floor plans that really illustrate to potential buyers what their future homes could look like. Touch screen pads linked to viewing screens focus on individual properties, from beautifully designed one-bedroom apartments to magnificent penthouses with sumptuous outdoor spaces. Should you wish to view a particular property, the private sales managers will accompany you to the development in a special St George liveried taxi. Perhaps the most valued aspect of this tailor-made St George service is the ability to preview new and exciting developments before they come to market. St George 25 Berkeley Square is all about offering a personalised service that goes the extra mile to delight clients in a convenient central location. ith its soft pale carpets and coffee tables piled high with fashion books and lifestyle magazines, it would be easy to imagine that this elegant Mayfair sitting room is an exclusive private members’ club. In fact, it is the home to an entirely bespoke service similar to those provided in the worlds of private banking and elite concierge organisations, to the high-end property industry. St George 25 Berkeley Square was established to offer an inspired and comfortable setting in which clients can browse the entire St George property portfolio in the relaxed atmosphere of an elegant Grade II listed premises. This exclusive Mayfair service in the heart of the capital serves as a perfect environment in which to view all of their prestigious London property developments in a completely innovative way. The appointment-only service is geared towards making buying a property a pleasure, with a bespoke offering that caters to the needs of every individual. A private sales manager, with an extensive knowledge of the London market and the St George property portfolio, welcomes potential buyers and guides them through the property buying process, beginning with a detailed consultation that addresses each and every aspect of what the client is looking for in a property – from an investment opportunity to a private residence. Whether conducted over a delicious cup of coffee in the elegant drawing room, created in collaboration with interior designer Karen Howes of Taylor Howes Designs, or with a glass of chilled Champagne from the well-stocked bar, this service allows the multilingual staff to identify their clients’ needs and also gives potential buyers their first taste 25 Berkeley Square Mayfair, London W1J 6HN | +44 (0) 808 178 2000 www.stgeorgeplc.com 59 WWW. STGE ORG EPLC .CO M