Test Drive Volume 1 | Page 9

the recap The Future A JACKET FOR EVERY SEASON Alchemy met design with Lauren Bowker’s London design studio e Unseen. With the use of bespoke ink, the designer has created jackets that react to unseen factors in the environment, hence the studio name. Heat, friction and UV rays are all factors in determining what color the jacket will appear, lending itself to the possibility of a perfect jacket for every season. - FAST COMPANY BIGGER AND BETTER FASHION Hackathons have been crucial to some excellent developments in fashion tech, and Decoded Fashion’s are getting better. Stylus Media Group is acquiring the fashion hackathon leader with the intention to expand events around the globe. As fashion tech continues to gain strength internationally, we’re excited to see how this will push the industry. - FASHIONISTA THREE-STORY THROWBACK Warby Parker’s newest location in the Upper East Side took cool to a new level. A three-story 19th Century drugstore level of cool. e location accentuates the brand’s consumer-focused feeling with pneumatic tubes that enhance the interactivity of the store itself. Besides, it’s Warby Parker, excellence is becoming the standard. - PSFK r // 9