TOP Industry Words
THE FASHION TECH REPORT
1. Internet of
Things
e connected world has taken the
internet beyond the language of
zeroes and ones, and brought it to
life. e Internet of ings was born
with the relatively minimal cost that
is required to add internet
connectivity to objects that span
from mannequins and jackets to the
plants in our homes. As the internet
continues to connect humans, the
ability to send and receive
information and commands from
our day-to-day environments has
created a world that we are totally
connected to.
2. Haute Couture
To embrace tradition, the phrase
means “high dressmaking” or “high
fashion” in French, even though
Words
that are
still
banned
there have been a number of retailers
to exploit the phrase in pursuit of
selling everything from sweatpants
to cheap denim. Actual Haute
Couture houses are selected by the
French Ministry of Industry and are
reviewed annually, ensuring that
only the top couture houses are able
to claim the exclusive title.
3. d2c
Direct-to-Consumer is a business
model that cuts out the middle-man,
and ecommerce has allowed it to
boom. e key to the success of
online-first businesses with the d2c
model is the ability to develop a
brand identity and to use that to
forge incredible customer
relationships. e access that d2c
gives to the consumer creates
passionate followings and
communities around brands, and
with online-only reducing retail
1. FASHION 2.0
ONE YEAR LATER
costs, it’s one of the most effective
and efficient models we’ve seen.
4. Collaborative
Consumption
Also known as a sharable economy
or peer-to-peer swapping and
sharing, collaborative consumption
has become a business model in its
own right. With outstanding
examples in the form of closetsharing, closet-shopping and reenvisioned rental, the model has
expanded thanks in large part to
smarter consumers. at is to say
that collaborative consumption has
taken advantage of the contracted
economy, an upsurge in
environmentalism and the rise of
social living. As an option that
minimizes waste and provides an
economical option, this definitely
isn’t just a fad.
2. DISRUPTIVE
3. E-COMMERCE
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