THE
WORLD
AROUND
US
5
6
Online
Gmail Channels
Pinterest
MTV’s Reactive
Microsite
6. Polyvore Returns
To Core Values
5. DailyCandy Loses
Its Flavor
Nobody likes junk mail, and
spam is rarely worth looking
at, but a more visual context
of the messages we hate
could change with Gmail’s
revisioned spam mailbox.
e new layout option looks
like Pinterest ripoff, but with
photos to accompany the
pictures of trips we’ll never
book, they’re at least a little
more pleasing. - FAST
COMPANY
To promote a new TV show,
MTV International has
debuted a site that takes
interactivity to a new level.
Moving beyond intuitive
design, the microsite
responds to the light in the
room that the user is in. If
the the lights are off in the
user’s room, the lights are off
on the website. Who knows
what that could bring to
ecommerce once the gap is
bridged. - PSFK
From ecommerce to a
curated life, Polyvore had
established itself as an
industry leader in making an
excellent shoppable platform.
When ads began to take away
from the customer
experience that they were
known for though, a return
to focusing on content and
commerce was close at hand.
Money is important, but
maintaining brand values
could pay more in the long
run. - FAST COMPANY
Aer a Comcast buyout and
an NBC acquisition, the 14
year-old lifestyle site will be
going dark April 4. Despite
its 950,000 Twitter followers
and a list of celebrity
personalities leveraged to
add value to the site, it seems
that traffic just couldn’t be
found. - FASHIONISTA
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