1
THE
WORLD
AROUND
US
SXSW
Where’s Waldo Meets
Mansur Gavriel at
SXSW
Bergdorf Goodman’s brought
the hunt of Where’s Waldo to
SXSW this year thanks to an
Instagram campaign led by
the brand’s social media
manager Cannon Tekstar
Hodge, who is also playing
the proverbial Waldo. Using
the hashtag #SX5F, Hodge
will tweet hints to her
location, where participants
must post a picture of her to
Instagram using the hashtag
to enter for a chance to win a
hard-to-come-by Mansur
Gavriel bucket bag.
- FASHIONISTA
2
Tracking
help brands pinpoint when
potential customers will be
using Instagram. - PSFK
1. Pinnebago
2. Real-Time Insight
With Instant Peeping
Real-Time Tracking in
Your Pocket
What better way to promote
location-based pins than by
traveling? A Pinterest team
set off to answer that
question on a roadtrip to
promote Place Pins from LA
to SXSW in Austin. e trip
did more than promote the
pins though, it showed how a
platform like Pinterest could
go offline, and strengthen
their community on a
personal level. - FAST
COMPANY
No, it isn’t something dirty or
NSFW, in fact it’s perfectly
safe and totally useful.
Tracking Instagram posts
from five major cities around
the world, the “experiment”
offers insight to the trends
happening in places like
Tokyo and Paris, areas that
influence entire markets. In
addition to location, the site
offers the ability to see
popular days of the week and
hours of the day, which could
Split is an app meant to alert
users to the location of
people they’re trying to
avoid, but the technology
points to much more. With
beacon and bluetooth
technology being
incorporated into brick and
mortar retail stores, this app
shows that access to realtime tracking may be more
simple than tech outside of
smartphones.
- TECHCRUNCH
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