INTERVIEW WI TH
C H R I S T I N E TA I ,
LADIES FOOTWEAR DESIGNER
WHEN DID YOU FIRST BECOME
PASSIONATE ABOUT SHOES?
I think of the girls who are wearing
our shoes on the streets,
I think about the girls that I take
the bus with — what are they going
to wear?
We’re featuring a lot of prints and new
silhouettes. Some of our best selling
shoes, and the most fun to design, are
our leisure category. A girl of any age can
wear them, slip-ons, lace-ups — bascially
any style out there. We tried to put extra
details in, a little bit of branding, so
when you pick up the shoe and look at it,
it’s got something special to it.
WHAT INSPIRED THE COLLECTION?
It has a lot to do with our girl. I think
about my friends when I’m designing the
line, I think of the girls who are wearing
our shoes on the streets, I think about
the girls that I take the bus with — what
are they going to wear? What would they
appreciate in their closets? I’m always
thinking about “the girl.”
CALL IT ZINE
Shoes and clothing have been a lifelong
passion! I knew I wanted a career in
fashion and got a degree in fashion and
technology from Kwantlen University
in Vancouver, but designing shoes was
pure luck! I didn’t think anything of it
when I sent my CV to Call It Spring, but
then I got the call! I’ve only been doing
shoes for nine months and it’s been
SO, WHO’S “THE GIRL?”
amazing. You learn so much — not just
the technical aspect, but the business
side — about wh