S WAG F I L E S
S PR I N G 2 0 1 4
ALL OF YOUR PIECES ARE UNISEX
AND LOCALLY MADE, HOW DID THAT
COME ABOUT?
WHAT ARE THE BIG TRENDS THIS SEASON?
All the big fashion houses are doing
crazy huge face prints on suits, crewA lot of our pieces are limited run, so it’s necks, jackets, everything they can
humanly print on. Printing technology
easier to get them done locally, some
has improved greatly in the past few
of our pieces from our new collection
are even made to order. At the previous years, and all of us designers are fully
taking advantage of that.
brands we’ve worked at, we’ve always
managed to surprisingly amass a good
WHAT SILHOUETTES AND TEXTILES
amount of female fans, who would buy
ARE YOU MOST INTO?
up all of our smaller sizes, leaving us
with huge piles of XL tees at the end
I’d recommend keeping it baggy and
of every season. We decided to size
avant-garde, less black, add a bit more
the brand down, make it more fitted,
colour and be a bit more fearless with
allowing our female fans to be very
happy with the result. Although we’re a wearing mismatching patterns. A lot
guy’s streetwear brand, we’ve made the of streetwear brands are mimicking
necessary changes to allow girls to enjoy the high-end brands and incorporating
as much vegan leather into their new
our clothes.
collections as possible. Vegan leather
makes that high-end look a lot more
WHAT CAN WE EXPECT FROM
accessible, and less damaging to the
THE SPRING COLLECTION?
other species on this planet. Last year
we already saw a tonne of it, this year
This happens to be the very first
it’s going to be on every single shelf.
interview where we’ve divulged any
information about our new collection.
KEY PIECES DUDES SHOULD ROCK?
It’s titled “NOZO 2014: Demons Within
and Without” and it’s inspired by a short
film we shot with Canadian Screen Guild For spring, I recommend everybody get
Award Wining actor Jahmil French, from a pair of leggings and basketball shorts
if you don’t already own a pair. It’s
Degrassi. This collection is intended
practical, comfortable, keeps dry, and
to tell the story of a troubled psychiamakes leggings a bit more masculine for
trist who prescribes and abuses a drug
guys to wear. Leggings also look cool
that makes him see visions of another
dimension, where a demon resides. The with sneakers and boots. They must be
collection is our first time doing heavy- basketball shorts, and preferably Jordan
basketball shorts if you want to keep it
duty graphics, as our previous collecstreet. Or PYREX!
tions have been mainly focused on cut
and sew.
IF YOU COULD LOOK INTO YOUR FASHION
CRYSTAL BALL WHAT WOULD YOU SEE ?
I think this year will be a lot less dark,
people will be more confident to wear
outfits with more contrast, while still
maintaining a sense of seriousness and
sophistication in their outfits. I want
to see more people wear clothing with
interesting textures and construction.
28 & 29
For a full interview & more pics:
BLOG.C ALLITSPRING.COM