The Birth of Africa Felix Juice
he search for the start-up capital was
not exactly easy. After all, Sierra Leone
was still at the very bottom of the Human
Development Index table of the United
Nations and after the 2007 melt down of
the global financial system, banks did not
trust each other, let alone a newcomer to the
most challenging environment on earth.
T
Nevertheless, we managed to form a
group of shareholders, where the key to
success was that any of them had more
than just the goal of a successful financial investment. The group included
First Step Inc., who started the first Special Economic Zone in the country, especially devoted to export activities.
The investment was nevertheless only
made possible by the acquisition of B