Tenson SS25 Corporate Workbook 200DPI Updated version Jan 31 2025 Tenson HQ | Page 3

OUTDOOR ADVENTURES. PAST. PRESENT. FUTURE.

The Tenson brand history is a never-ending voyage of outdoor adventures.

IN 1951 IN THE LITTLE coastal town of Varberg, Sweden, the aspiring entrepreneur and our founding father Paul Rydholm starts a small-scale production of sportswear together with his sister and two seamstresses.
Throughout the years, Tenson products were always tested in the most demanding conditions, keeping the adventurous dry in extreme and wet conditions, including those hearty souls attempting Arctic and Antarctic expedition firsts. Today the DNA of Tenson remains the interplay between design, materials and technology- where function and style meet. The history of The Swedish Outdoor Brand is a neverending voyage of outdoor adventures...
In the first half of the 1970s, Tenson sponsored a variety of expeditions to the north of Sweden- Abisko was one of these destinations.
Outdoor Collection 4-61 Men & Women.
Lifestyle Collection 62-73 Men & Women.
Ski Collection 74-83 Men & Women.
Technologies & Size Guide. 84-85 Overviews. 86-97
Overviews Technologies Skiing Lifestyle Outdoor
The Swedish Outdoor Brandâ„¢ | 3