Where our story meets the shoreline.
In 1951, on the windswept coast of Varberg in Sweden, Tenson was born. A small workshop, a handful of skilled hands, and a vision to create clothing that could stand up to the weather while moving effortlessly with the wearer. More than seven decades later, we returned to Varberg to photograph this season’ s new arrivals, reconnecting with the landscape that shaped our identity, the salt air, the shifting skies and the rugged coastline.
Throughout the years, Tenson garments have been tested in demanding conditions, from everyday adventures to the world’ s harshest expeditions. Today that spirit lives on in every piece we design. Our collections blend technical innovation with Scandinavian simplicity, where fabrics, function and form work together with clarity and purpose rather than excess or compromise.
From the city to the coast, from blue skies to passing storms, Tenson remains guided by the same purpose: to create durable, functional and timeless garments for life in motion. Our story continues, shaped by the elements that inspired us from the start and by everyone who chooses to explore in Tenson.