Tenson Corporate SS24 Workbook TENSON_CORPORATE_SS24_240109_LOWRES | Page 5

OUTDOOR ADVENTURES . PAST . PRESENT . FUTURE .

The Tenson brand history is a never-ending voyage of outdoor adventures .

IN 1951 IN THE LITTLE coastal town of Varberg , Sweden , the aspiring entrepreneur and our founding father Paul Rydholm starts a small-scale production of sportswear together with his sister and two seamstresses .
Throughout the years , Tenson products were always tested in the most demanding conditions , keeping the adventurous dry in extreme and wet conditions , including those hearty souls attempting Arctic and Antarctic expedition firsts . Today the DNA of Tenson remains the interplay between design , materials and technology - where function and style meet . Our brand history is a never-ending voyage of outdoor adventures ...
Outdoor Men & Women . 4-33
Outdoor
Lifestyle Men & Women . 34-43
Lifestyle
Technologies & Size Guide . 44-45
Technologies
ENGAGE WITH TENSON ONLINE to learn more about our legendary past , new product and design introductions , upcoming adventures , photo and film shoots , special initiatives , collaborations & more . At Tenson . com , viewers can “ meet ” our Tenson Community with Purpose members , plus access educational resources and insights about living in harmony with nature - the guiding philosophy of our founder , Paul Rydholm . Get online to explore !
The Swedish Outdoor Brand™ | 3