Tenson Corporate AW25 V1 | Page 4

OUTDOOR ADVENTURES. PAST. PRESENT. FUTURE.

The Tenson brand history is a never-ending voyage of outdoor adventures.

IN 1951 IN THE LITTLE coastal town of Varberg, Sweden, the aspiring entrepreneur and our founding father Paul Rydholm starts a small-scale production of sportswear together with his sister and two seamstresses. Throughout the years, Tenson products were always tested in the most demanding conditions, keeping the adventurous dry in extreme and wet conditions, including those hearty souls attempting Arctic and Antarctic expedition firsts.
Today the DNA of Tenson remains the interplay between design, materials and technology- where function and style meet. The history of The Swedish Outdoor Brand is a never- ending voyage of outdoor adventures...
Ski Collection 4-19 Men & Women.
Ski Collection
Outdoor Collection 20-79 Men & Women.
Outdoor Collection
Lifestyle Collection 80-95 Men & Women.
Lifestyle Collection
Rainwear. 96-99 Men & Women.
Technologies & Sizeguide 100-101
Technologies Rainwear
& Sizeguide Collection
Overviews. 102-113
Overviews
The Swedish Outdoor Brandâ„¢ | 3