Tennis world en n 49 Tennis World issue 49 | Page 30

Tennis Players – Entrepreneurs: A perfect match!
Akshay
Tennis is one the most
glamorous sport in the
world and the exposure,
recognition and attention
the players receive help
them in starting an
alternate career. Most of
them use their superstar
status to make a push
for a particular brand or
launch an apparel line or
in Maria Sharapova's
case start-off a candy
business.
Taking cue from the likes
of Rene Lacoste and
Bjorn Borg, everyone
from Serena Williams to
Roger Federer to
Caroline Wozniacki all
are trying their hands at
becoming the next
generation innovators off
the court. Here are the
most flourishing
businesses of the men
and women that
fascinate the world with
their every move.
Roger Federer's “RF”
Monogram
The RF emblem is the
single most powerful
trademark that has
created an identity of
sorts and is worn by
millions of fans of the
Swiss maestro. Under an
agreement with his
clothing sponsor Nike
the legend markets a
number of products that
includes shoes, caps, T-
shirts, bandannas and
jackets and with that has
already began his career
off the court.