Tennis world en n 49 Tennis World issue 49 | Page 21

more attracted to superstars or compatriots.
So, the music is good but only deoted fans's taste is likely
to become stronger.
that we’re very close, a lot of
diversity”.
Diversity combined with an
undeniably increasing
competitive balance. Only
two big events, the
Australian Open and the
Premier 5 in Doha, and just
14 tournaments during the
season have been won by
one of the first two seeds.
Depth and competitive
balance are crucial factors to
influence the demand of
tennis on tv. They're a
source of positive
motivations for fans already
involved and passionate
about the sport, but they're
not enough to create a tie
that binds casual viewers