Tennis world en n 49 Tennis World issue 49 | Page 19

when it helps Serena
Williams to reach the top
stop and something to
change when Pliskova or
Halep, one of the most
consistent player this
season, reach the top spot
not having won a major title
yet.
The core of the matters rely
on viewers' attitudes, tastes
and needs. Demand of
sports can be articulated into
three main areas:
-sports aspects, dealing with
athletic, physical, and in
certain ways aesthetic
characteristics of the
players, that every viewer
can appreciate;
-technical aspects have to
do with spectacular
groundstrokes, tweeners,
delicate volleys, lethal
dropshots and could divide
between superficial viewers
from passionate fans who
know how to distinguish a
futile solution from a
strategic winner;
-tactical aspects, who satisfy
only the expert fans, able to
evaluate different startegies
and styles, shades of
personality that players
reveal through their game
like a chess enthusiast can
interpret the evolving
scenario during a match.
Combined together, these
aspects intensify their
effects on consumers'
behaviour. A passionate
viewers benefit from the
sports, technical and tactical
details as a gestaltic whole,
that's different from focusing
on each single aspect.
But, there wouldn't be any
positive or lasting effect if
the spectator isn't mentally
disposed to be moved
during the match. That's the
hardest obstacle in a season
like this in the WTA Tour.
Simona Halep embracing
that big No.1 covered in red
roses and dreaming new
goals like winning that
constantly evading first
Grand Slam title, testifies a
history of will, resilience,
ambition. “It was the most
beautiful and the hardest
season in my life” she said
to the Wta Insider.
Her redemption came as a
result of three logical steps:
she decided to recall after
Miami Darren Cahill, the
Australian coach that
brought three players to the
top spot in the rankings
(Agassi and Hewitt before
the Romanian), to work with
a mental coach and finally to
add former pro Andrej Pavel
in her team.