TEN MARCH 2021 WEB | Page 20

HYBRID SERVICES

Hybrid Services promotes Jefferies to Senior Management Team

Hybrid Services has appointed Duncan Jefferies in the new role of Head of Marketing & Business Development . Since joining the company in 2002 , Jefferies has been directly involved with the UK and Ireland Mimaki distributor ’ s marketing and communications , and his appointment to Hybrid ’ s senior management team underlines the company ’ s future plans .
“ Duncan and I have worked closely together on every aspect of our marketing during my time at Hybrid ,” says Managing Director , Brett Newman . “ I foresee a seamless transition into the new role , and in creating the new senior management team , his experience and understanding of the business and wider industry will prove invaluable . Our plans for growth naturally revolve around the effective delivery of core marketing and product strategies , and Duncan ’ s appointment will ensure this is successfully administered .”
In the new role , Jefferies will lead the company ’ s sales and marketing functions . “ Duncan ’ s knowledge and longstanding relationship with both Hybrid and Mimaki brands will be a real asset as we push the business forwards ,” continues Newman . “ With Mimaki ’ s ever increasing levels of innovation , new technologies for emerging markets such as 3D printing , robotics and factory automation , and a continual drive for new and pioneering products , there ’ s never been a more important time to focus our efforts on communicating this to the market .” Jefferies takes his position alongside recently appointed Financial Director , John Roberts in the new senior management team installed by Newman following his promotion to Managing Director last autumn .
“ It ’ s a privilege to be a part of the management team at Hybrid ,” states Jefferies . “ Having been involved with the business for nearly 20 years , I ’ m as excited as ever about the opportunities that the Mimaki product line-up offers . Add to that , working with an incredible group of people at Hybrid and our reseller partners , and on the back of an extremely challenging year , I ’ m very much looking forward to the future .”
Established since 1996 as Mimaki ’ s exclusive distributor for the UK and Ireland , Hybrid celebrates its 25th anniversary during 2021 and is currently enjoying a raft of new technology launches from the Japanese innovator , including three recently announced wide format printers in its new “ 100 Series ” line-up .
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