TEN Magazine May 2019 TEN May 2019 (2) | Page 27

PROMOTIONAL PRODUCTS All sizes and styles of drinkware and accessories that can be personalised Since the start, UK Hip Flasks have wanted to provide our customers with amazing quality at discount prices, supplying not only every- day drinkware but also a bespoke personalisation service which benefi ts all of their customers – from promotional companies to small businesses. When UK Hip Flasks first started, they had only a handful of products. They started with the iconic six-ounce hipflask and built from there. Now, they boast hundreds of products; from bottle openers to mirrors, 1oz hipflasks to novelty flasks. Especially over the past few months, UK Hip Flasks has grown, and they are proud of their ever- expanding lines of products across all sizes and styles of drinkware and accessories. Working closely with their suppliers, they pass on incredible discounts to those buying in bulk with them, with flasks from under £2 per unit. With flasks such as wooden flasks, leather flasks, and flasks with great patterns such as denim, flags and more, their expansive range caters to a wide variety of stockists. UK Hip Flasks also stock tankards and accessories such as cuff links and watches, which makes them a reliable supplier of assorted products! Over the past two months, their range has adapted to trends and are proud of their products that grew from one small line of steel flasks, to what it is today. As a British based supplier, UK Hip Flasks put an emphasis on quality and customer service, and with all their stock housed in British warehouses, they guarantee quick delivery on every order - which is why they are trusted by hundreds of large and small businesses around the UK and Europe. INTERNET RETAIL Figures show Internet Retailing continues to rise throughout March London, 18.04.2019: Today’s ONS retail sales fi gures revealed that online spending continues to rise. The percentage of online purchases has risen by 8.0 per cent in March 2019 in comparison to March 2018. The sector has witnessed tremendous growth, with online shoppers forecast to reach 220 million by 2025 – however there is still a desire for in-person human interaction. Retailers with omni-channel strategies retain an average of 89 percent of their customers, according to Teleperformance DIBS. Retailers failing to direct adequate emphasis on customer experience will struggle with retention. Rajnish Sharma, Retail Practice Leader at Teleperformance Digital Integrated Business Services, comments: “The ecommerce brands coming out on top are experience-led with a deep human focus. Regardless of whether the shopper is interacting with a brand from behind a screen, over the phone or in-person, they want their issue or query solved as quickly as possible. 96 per cent of customers who have to expend a high level of effort to get their issues resolved become more disloyal, compared to just 9 per cent who have a low-effort experience, according to Gartner.[1] Rajnish continues: “Customers expect round-the-clock, real time service – at their convenience. With ever increasing mobile data penetration, the UK consumer can twitter / facebook / instagram: @trophexlive browse and shop at the click of a button, anytime-anywhere. As the retail landscape grows complex, chatbots offer retailers a cheaper, smarter and more efficient way of engagement. While these AI-bots streamline communication, it’s important to note that human interactions are not just cognitive, but social and emotional.” “Technology acts as an enabler for customer service teams, therefore, brands should not underestimate the emotional intelligence which only comes from human agents. That’s why businesses successfully developing the right balance between artificial and human intelligence will improve service, reduce costs, and decrease customer churn. For one global ecommerce brand, we increased the customer satisfaction rate by 30% and reduced costs by 18%.” MAY 2019 25