TEN Magazine April 2020 TEN Magazine April 2020 | Page 20
PRINTING
Time to Adapt to Pro-Active Marketing
During these
unprecedented times we
must remain positive that
things in our lives will one
day soon be back to normal,
subject to what normal was!
The past few weeks have and continue to be
an opportunity to enjoy the one thing that
we all have in short supply, time. Time to
obviously stay safe and enjoy being with
our families but also to plan what we should
be doing immediately when we are all back
in business.
The number one priority for all within the
awards and recognition market is to ensure
that customer record management (CRM)
is updated and cleansed to ensure contact
details are accurate. This will assist when
making direct contact via email, social
media, web links, telephone etc. and is
productive pro-active marketing. At the
same time focus on local businesses that may
not be aware of your existence and consider
producing a personalised product sample
that will assist in gaining their attention in
the future.
The next consideration is the best options to
maintain and grow the business in the future
in what is already a competitive market
place. The obvious choice would be to offer
more products and services to existing and
future customers and start creating new sales
opportunities.
Potential buyers of any print technology today
need to fully understand what their intended
purchase can and cannot do, preferably
before they make the purchase. They also
need to have their own
sales and marketing
plan in place to ensure
decorated products are
sold at the right price to
protect a viable return
on the investment.
However, there is still
no single print solution
that covers everything
and probably never
will be, but the
current offering from
TheMagicTouch goes
a long way in providing
affordable solutions for
many markets other
than just printing
T-Shirts.
The TMT/OKI white-
toner and CMYK
printers with their small
footprint and enhanced
toner configurations
offer compatibility with
all 10 of
TheMagicTouch transfer
papers. The printers are
powered using the
bespoke SpaceControl
software to assist in
colour management
and offer specific paper
settings and functions
for reduced toner
consumption. The range of printers available
today offers users a choice to suit their
individual requirements and budget. All TMT/
OKI printers come with a standard 3 year
warranty.
White-toner technology continues to grow in
popularity with an expanding range of
product applications that assist in creating
and developing new business. Having the
ability to produce one-off personalised
samples for customer evaluation is a sales
and marketing dream come true. One
major advantage is the low risk in terms of
investment combined with the vast range of
products that can be decorated including
100% cotton, denim, nylon, polyester, PU
surfaces, performance fabrics, glass, acrylic,
leather and even human skin!.
TheMagicTouch temporary tattoo paper has
grown tenfold in popularity over the past
2 years within the Hen & Stag party market
together with a growing demand and use
20
APRIL 2020
The Magazine for the
Awards & Imaging Industry
TROPHIES AWARDS ENGRAVING DOMING PERSONALISATION SUBLIMATION BESPOKE EMBROIDERY PRINTING IMAGING LASER
from sports clubs, music festivals, charity
events, fashion and promotional markets.
Other transfer products include RST9.1
developed to enable full colour imaging onto
such products as wood, MDF, slate, stone
and many other products with dark and
rough surfaces.
TheMagicTouch technology assists users to
grow their businesses profitably by helping
them create new customers who are offered
more choice. This is highlighted by the
strong growth over recent years of short-run
production of umbrellas, cushions, bags,
holdalls, phone accessories, notebooks
together with the T-shirts and growing
apparel ranges.
TheMagicTouch offer transfer solutions
and continue to support all products and
applications with their outstanding technical
and customer support.
For further information contact
[email protected]
or visit www.themagictouch.co.uk
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