TEN Magazine April 2019 TEN Magazine April 2019 | Page 8
YES LTD
The rise of the machines - YES Ltd
SWF embroidery machines
were first introduced to this
market by Your Embroidery
Services Ltd (YES Ltd) only
approximately 20 years ago.
In that time, they have gone from little known
to one of the leading manufacturers in the
world. The development that took place
during that period was outstanding and
represented a uniqueness not seen for quite
a while in this industry.
Undoubtedly the key one was the launch of
the unique Dual Function machines, still the
only machine in the world capable of
embroidering two different patterns and/or
products at the same time.
When you are as successful as SWF you are
likely to generate interest in all sorts of areas
and not just in the target market. One
company that showed enormous interest was
the global engineering company Mobase.
Always on the lookout for innovative
manufacturers they noticed SWF Sunstar
during 2015 and eventually acquired the
company in spring 2016.
Unlike many global companies, Mobase
acquires other businesses to develop them
and this was the case with SWF. Even though
the SWF brand was already a market leader
they saw massive potential for further
development and expansion of the range
thus cementing SWF’s position in the market.
The investment that followed meant that
research and development could move
at a faster pace releasing new product
and developments to the market in a
shorter time.
YEARS
1983 - 2018
SWF, of course, was successful before
Mobase came on the scene but have
undoubtedly seen even more success
since the takeover.
This can be seen in a recent Global
Embroidery Machine Market Report which
shows SWF as one of the market leaders.
The report examines the current market and
the expectations through to 2023 and lists
SWF as one of the key players. You can read
a section of the report here.
This, of course, won’t come as much of
a surprise to current SWF users who have
experienced first-hand the high quality of the
machines and the support offered by YES Ltd.
With SWF you have the comfort of knowing
that your machine is supported, not only
at local level by YES Ltd, but also at global
level by one of the biggest technology and
engineering companies in the world.
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