Tees Tech Awards 2021 Programme - Page 25


Digital Transformation

Stockton-based Jacksons Law Firm has offered legal advice to business owners and private clients for 140 years .
Following the launch of its digital marketing strategy in April 2020 , the company has transformed the way in which it promotes its people , services and products .
Partner and head of business development and marketing Karen Robinson learned the relevant skills at the start of lockdown to enable the firm to continue to engage with the business community , charity sector , clients , prospects and contacts via digital platforms .
From podcasts to fundraising events , webinars , training and recruitment campaigns , it has been a seamless transition which has seen Jacksons thrive – increasing its client base , enhancing brand awareness and recruiting 11 new staff since January 2021 .
Sapere are digital transformation experts who deliver software consultancy , bespoke software design , development builds and software support to help businesses improve efficiency , increase profitability and innovate .
The Stockton-based company really came into its own during lockdown with the creation of a revolutionary video streaming service for the TMA ( Tees Music Alliance ).
With the music industry shut down to the public , Sapere created a unique , cost effective , mobile digital service which allowed customers to access live music from home by purchasing an online ticket .
With the future of gigs still uncertain , TMA intends to offer this service to the wider music community to boost streaming views and the turnover of the not-for-profit organisation .
My Marketing Button has transformed a marketing methodology based on real-life experience and a training workshop into an online platform that helps a business plan implement and track an effective marketing strategy .
The concept allows business owners to stay focused on the 12 key threads that keep their button ( their marketing ) fixed firmly in place and at the forefront of their business .
Gaining CPD and Institute of Leadership and Management accreditations , My Marketing Button continues to see amazing results with both training and tech , taking on staff to cope with growth and being secured by funded organisations to deliver its accredited training programme .
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