ADVICE
“This is a house that cries
out for family living – and
the family lucky enough
to be its next custodians
will truly inhabit one
of Middlesbrough’s
most remarkable and
distinctive buildings.”
Below: Tony and Brenda McGlynn – the
current custodians of Ormesby Manor
House, which was designed in 1904.
The property is being marketed by
Hunters Teesside at £825,000. Call
01642 224366 to arrange a viewing.
When ‘For Sale’
isn’t enough
Hartburn-based
Adore Properties MD,
Jeremy O’Connor,
examines why, when
it comes to selling
properties, one size
definitely does not fit all...
omeowners invest so much into
their property to make it special
and unique. Yet, when it comes
to selling, they can often be faced with the
same, drab, ‘tried and tested’ approach of
dull images and basic information.
If your property is struggling to stand
out from the crowd, take a look at these
top tips to add that extra special touch.
C A M E R A- R E A DY
A picture may be worth a thousand
words, but a good picture can be the
difference between sold and re-listed.
Banish the photos that seem to have a
sole focus on showing the dimensions of a
room, with spaces left as bare as possible to
‘spark the creative imagination’ of potential
buyers.
Instead, don’t be afraid to take a different
approach and encourage photos that are
styled and dressed; images that show a
lifestyle, displaying your home to its full
potential.
USE YOUR WORDS
Following on from photos, descriptions
of homes need to step up their game;
moving beyond the basics of room sizes,
‘ideal for a couple / family / first-time
homeowner’ and an energy certificate.
Instead how about talking of the
stunning views, tight-knit local
community, cosy afternoons cuddled up
by the stunning wood stove or afternoons
of family fun and barbeques in the big
garden?
H
PERFECT PLACEMENT
Of course, listings online are only a
small part of the overall selling process.
From Facebook to magazine ads to open
houses, there are a hybrid of advertising
options available, but do ensure that any
marketing material accounts for the points
made above guaranteeing maximum
effectiveness.
There you have it, when it comes to
making your listing stand out from the
crowd, find an agent that looks beyond the
bricks and mortar and sells the dream!
Jeremy O’Connor
Adore Properties
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