TE CH
Leader – Amazing Interactives
founder Pravin Jethwa.
Living in a world of
pure imagination
M
eet the team
transporting kids on
operating tables to
exciting new worlds
and taking museum
goers back in time to
long-lost lands… all from an office in
Stockton.
For over 15 years, the four-
strong team at VR and 3D specialist
Amazing Interactives has provided
‘amazing’ experiences to hundreds of
organisations across the globe.
Founded by former Teesside
University employees Pravin Jethwa,
51, and Nigel Rodwell, 52, they
launched the firm after recognising
the commercial potential of virtual
reality (VR).
Amazing Interactives has since
registered several patents and
trademarks for its products and
services, ranging from interactive 3D
distractions for children’s hospitals
to engaging museum displays,
simulations for vocational courses
and many, many more.
Sales director Pravin said:
“Amazing Interactives was set up to
develop and supply next generation
visual software and hardware
installations for the education,
medical and visitor attractions
market.
“Our first project epitomised
this perfectly and summarises the
amazing work we do on a day-to-day
basis. Working with Middlesbrough's
James Cook University Hospital –
which is one of the largest of its kind
in Europe – we helped design and
install a unique virtual reality system
that mapped every corridor, ward,
department and office and helped
guests navigate their way around the
hospital.
“Our ability to provide a full turn-
key solution really sets us apart
from everyone else. Not only do
we provide the animated content,
but we design and integrate the
hardware, we provide the entire
service – all under one roof.”
Amazing Interactives saw turnover
exceed £600,000 this year as a
result of its continued growth, with
rising demand for its products and
services from overseas proving a
major boost to the company.
Pravin explains: “It’s our
commitment to innovation which has
led to us receiving so much repeat
business from our clients and as we
look to the future.
“We’re committed to bringing
even more products and services
to market as we continue to look at
how the audio and visual sector will
evolve and create new opportunities
in each of our key markets.”
Pravin and the team have been
exporting since the company’s early
days and have been supported
throughout their journey by the
Department for International Trade
(DIT).
Attending numerous exhibitions,
trade missions and with the support
of export advisor Maria Dotsch, the
company has taken on projects as
far afield as the USA, China, the UAE,
Australia, South America and Russia
in recent years, to name just a few.
Pravin adds: “We have received
so much support over the years
from the DIT, from funding to help us
attend international trade shows to
being introduced to trade advisors
from scores of countries.
“This has directly led to us securing
a number of contracts and we can’t
thank them enough for all their help.
We still meet with our advisor Maria
regularly and she has been very
helpful. Her support has been a huge
factor in our continued growth.
“Our aim is to continue developing
new products and expanding our
current offer and we will continue
working with the DIT to seek out
new customers and new countries to
collaborate with.”
Amazing Interactives has tapped
into the Department for International
Trade’s newly established Expanding
Tees Valley Presence in International
Markets programme.
Launched in August last year, the
initiative looks to support Tees Valley
SMEs by helping them successfully
sell products and services overseas.
Director of International Trade,
Julie Underwood, said: “Amazing
Interactives is a great success story
for the Tees Valley and goes to show
that, with the right mindset, anything
is achievable.
“Not only is the company a pioneer
in bringing new innovations to market
but also pioneering in vital sectors
such as the educational and medical
industries by pushing boundaries on
a global scale.
“We’re delighted to support
the company and look forward to
working with them in the future.”
The voice of business in the Tees region | 77