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SEO leaders - Calm
Digital's Amy Baker,
Fiona Watson and
Helen Stewart.
Need SEO? The search is over
Calm Digital, based in Middlesbrough’s Boho One, has been in the digital sector for 11 years,
specialising in web, software, mobile apps and SEO (search engine optimisation). Tees Business
spoke to members of Calm’s SEO team Fiona Watson and Amy Baker, plus business development
director Helen Stewart to find out more about the company and what SEO involves.
Tell us about Calm Digital.
Fiona: Calm Digital was created in
2009 and has gone from strength to
strength over the years, providing
services such as websites, software,
mobile apps and SEO. We work with
some amazing clients across the UK
and internationally from a vast range
of industries.
For those who aren’t sure, what is
SEO?
Amy: SEO is the process of
increasing the quality and quantity
of website traffic by increasing a
site’s visibility to users in search
engines. There are four key areas
of SEO - technical, content, strategy
and outreach and PR. SEO is a long-
term investment. However, a good
strategy results in organic growth for
your business.
What are your thoughts on organic
search versus paid search?
Helen: It’s a common myth that
running SEO and pay per click (PPC)
campaigns simultaneously can have
negative effects on business. As
long as both strategies are aligned,
both channels can work in harmony
to get you great results from your
website. Both channels require
specialists in particular areas to carry
out effective strategies, so make
sure you’re clued up on how both
can work for your business before
you rule anything out.
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Which businesses can benefit
from SEO?
Fiona: SEO can prove hugely
beneficial for a range of businesses
from different industries, sectors
and varying in sizes. At Calm, our
portfolio of SEO clients is vast,
featuring anything from solicitors
to plumbers, fashion to vehicle
bodywork specialists and much
more. No matter whether you’re a
start-up or well-established business,
a thorough and bespoke SEO
strategy can excel your presence
organically.
Why has Calm Digital decided to
specialise in SEO?
Helen: We have specialised in SEO
for 11 years now. However, over
the past year, we’ve focused on
expanding the team and their
specialisms. In having these key
members of the team, we were
able to expand the SEO services
and packages. Our SEO manager,
Fiona, is keen to get the team more
exposure so keep an eye out for us
at exhibitions and conferences.
The hardest thing about working in
the digital sector?
Amy: The digital sector in
Middlesbrough has so much to offer
and there is a wide variety of scope
for businesses. For us, especially
with SEO, it can be challenging
to change the perception that
potential clients may have following
a previous bad experience. SEO
is a long-term investment and
can at times be more difficult to
forecast. However, we believe that
transparency and a fantastic team
of specialists who can put clients at
ease is the recipe for success.
What does 2020 and the future
hold for Calm Digital?
Helen: 2020 is a year of growth for
Calm Digital. The leadership team
is looking at how the company
can expand and grow with a clear
strategy. At the moment the main
focus is to work harmoniously with
our current clients, ensuring websites
and software system development
is to the highest standard and that
we are achieving the best organic
results possible for our clients. It’s a
very exciting time for our team, we
offer an excellent service and our
clients are at the heart of everything
we do.
If you’re looking to significantly
grow your organic traffic,
generating enquiries/sales,
please get in touch with the team
on 01642 903030 or email
[email protected]. Take a
look at Calm Digital’s website for
more information on services
- calmdigital.com