70 | Tees Business
RECRUITMENT
SPIKE
Management – Baxter Personnel
marketing officer Katherine Sykes
with managing director Andrew
Harrow (centre) and senior
software engineer Matthew Stott.
WORDS BY ADAM STEEL
PICTURES BY DOUG MOODY
Baxter Personnel’s new AI-powered online
tool, Cactus, is saving clients time and money
D
arlington-headquartered recruitment
company Baxter Personnel is excited
about the future after launching a new
online AI-powered self-service recruitment
tool called Cactus.
So-called because “it takes very little
attention once it has been potted and
planted”, Baxter Personnel managing
director Andrew Harrow explains, Cactus is
designed to dramatically reduce the time
and money companies spend on permanent
recruitment.
Andrew believes Cactus puts Baxter
Personnel at the cutting edge of technology
and gives them a unique advantage in the
national online recruitment marketplace.
Companies looking to fill permanent
job vacancies pay a flat fee of £249 to use
Baxter Personnel’s in-house designed,
developed and patented recruitment tool,
posting job adverts, and the system then
recruits on their behalf.
Cactus uses artificial intelligence and
machine learning to automate onerous
tasks such as posting to multiple job boards
and sourcing passive candidates.
It proactively searches CV databases,
such as LinkedIn and Totaljobs, its own
national database and all the social channels
and pinpoints and approaches prospective
candidates via email, WhatsApp, SMS or
Facebook Messenger to see if they are
interested in a particular role.
If they are, a digital registration is
completed before a screening interview
takes place online. Once passed, an
interview date and time is scheduled.
Baxter Personnel launched Cactus in