Serving the Teesside Business Community | 63
DENTAL DECADE
Vitality celebrates 10-year milestone
In 2008 , Vitality Dental Practice opened its doors – and patients ’ mouths – for the first time . Tees Business goes back to their roots …
It ’ s now ten years since Ian and Jayne Gordon got their teeth into setting up their own practice with the opening of Vitality Dental Practice in Stokesley .
The past decade has seen them establish a thriving practice , offering a wide range of general dentistry along with more advanced treatments on referral .
Vitality has always been a private practice operating outside the NHS , with the ethos of providing the treatment patients need at a price they can afford .
The practice is proof that private dentistry doesn ’ t have to be prohibitively expensive , with Vitality offering a range of membership plans – and the most popular one is priced only £ 13 per month .
Whilst developing Vitality , Ian has also worked with his other partners to establish Alpha Dental Group with its substantial commitment to NHS dentistry across the North-East . Many patients from Alpha are referred to Vitality for more advanced treatments , such as implants .
Thanks to his managerial role in Alpha , Ian knows how challenging it can be to operate within the constraints of the NHS and enjoys the clinical freedom afforded by working entirely within the private sector .
Over the last decade Jayne has focused entirely on facial aesthetics , establishing Vitality Face as a business within the practice , offering wrinkle relaxants , fillers and advanced facial treatments .
Over the years , the team has expanded to now boast nine dentists , a dental therapist and two hygienist , with three well equipped , air-conditioned treatment rooms open five days a week .
Guy Wells , who is also a partner in Alpha
Dental Group , provides private general and cosmetic dentistry via Vitality , offering access to orthodontic treatment via both the NHS and private route .
Over the past three years Claire Abbas has expanded her clinical interests in the field of periodontal treatment working alongside Mike Barnett , a visiting dentist with special interest in periodontology . Vitality recently invested in the latest equipment for pain-free removal of deposits and staining , using a technique known as guided biofilm therapy .
Set to join the team in November is Jane Akhtar , who will bring with her a wealth of cosmetic experience ( including using Invisalign ® clear braces ) following her time working at Cleveland Cosmetic & Dental Implant Clinic in Stockton .
Another recent addition is Mike Turner , who is accepting referrals for more difficult and challenging endodontic treatments – more commonly known as root fillings – achieving the best possible outcomes by using Vitality ’ s microscope and state-of-theart materials .
Vitality ’ s implant team , led by highly respected and experienced David Veige and Haytham Abbas , use the latest digital techniques combining images obtained from the in-house CT scanner with 3D printing where needed . They always stay abreast of state-of-the-art techniques , with Vitality investing in technology to help with healing and improved patient comfort during implant treatments and other surgeries .
Vitality accept referrals from other practices or directly from patients , offering a free initial consultation to assess a patient ’ s suitability for treatment before they commit
financially to a thorough exam and treatment plan .
“ Our aim is to find solutions and to cater for all our patients ’ needs ,” says Ian . “ This has involved bringing to the team dentists with a special interest in their respective fields .”
In charge of a practice that recently became charity patrons of Teesside Philanthropic Foundation , Ian says : “ Vitality is more than just another dental practice – our patients always comment on our exceptionally friendly team .
“ New patients are always welcome to join the practice as members of our monthly payment plan , while we ’ re also happy to see patients who prefer to pay for treatment when they attend .
“ We also see patients for one-off treatment such as emergency pain relief or to cater for a specific treatment , be that cosmetic , orthodontic or to improve function , perhaps with an implant or implant retained denture .”
For more information about Vitality visit vitalitydental . co . uk , alphavitalityimplants . co . uk or vitalityface . co . uk