Tees Business Tees Business Issue 14 | Page 18

18 | Tees Business >> and we were also responsible for most of the redevelopment of Hartlepool Marina,” says Joe. “That helped us enormously but the important thing was diversifying. We bought up old industrial estates and converted them and ventured into shops in towns such as Stockton and Northallerton. “If you name a business, we probably had at least one in our properties, from hairdressers to sandwich shops – we even owned a nightclub in Stockton. “After that, we started looking further afield and created offices as far away as York and Newcastle, as well as building and selling apartments.” Joe, 51, has been part of the Mandale story since the early days. “I left St Patrick’s School in Thornaby in 1982 and went on a youth training programme at Head Wrightson’s foundry,” he explains. “We were pretty much treated as slave labour, but it toughened me up and got me into work mode. “When that ended I needed to find a job and one night I bumped into a lad I knew from school who told me about a company who were looking for someone.” If you think Joe’s face looks familiar, it could be that you’ve seen the cartoon version advertising available properties on billboards throughout the area, along with his own catchphrase – “Ey up!” “A colleague came up with an idea of the character to make it more personal,” he explains. “Instead of saying ‘Hello’ when I first meet people I have a habit of saying, ‘Ey up, how’re you doing?’, to give them something distinctive they will always remember me by. I didn’t really know I was saying it until I saw the cartoon character. “I walk into shops and can see people looking at me like they know me from somewhere but can’t quite place me.” Alongside the thriving Mandale Business side of the operation, the group also includes Mandale Homes, which is behind a growing portfolio of stylish residential developments as far away as Halifax and Manchester, as well as throughout the North-East. Flagship developments include the £31m restoration of Hanover Mill into 181 apartments and 50,000 sq ft of commercial space that is now a prominent feature of Newcastle’s Quayside, as well as the £24.5m New direction – Mandale has invested heavily in re-shaping Navigation Point at Hartlepool Marina. “We’re constantly trying to stay ahead and cater for what people actually want and need.” redevelopment of a Grade II listed mill in Preston into a striking apartment complex. But Joe’s current focus is on recruiting new tenants for two high-quality commercial schemes, the 25,000 sq ft Arkgrove Industrial Estate on Ross Road, Portrack, and Mandale Park, at Belmont Industrial Estate in County Durham. “We’ve had Arkgrove for 30 years and decided to upgrade it to the quality businesses now require,” he says. “Expectations have changed and gone are the days when people were prepared to work