30 | Tees Business
Tees Business talks to Jo Davies about her unconventional new business, HR Alchemy
Challenging convention
Finding a niche
Jo Davies started her first Saturday job at just 15 years old. Following her studies at university, she pursued a successful career in the world of HR- including active roles as HR Manager and HR Director in the steel industry. Since then, she’ s made waves in the industry by setting up her own company, HR Alchemy. Her broad experience in various roles and sectors has proved to be key to setting up her own business, and she is now celebrating a move into central Middlesbrough.
My decision to launch HR Alchemy was driven by a gap in the market for a unique generation of HR companies.
Unlike many other businesses offering HR services, which are stereotypically quite traditional and‘ ordinary’, HR Alchemy is modern and unconventional.
Our brand values and personality are quite eclectic, which can be seen immediately from our neon branding! We like to look at things differently and put a spin on Human Resources.
When I was looking into building my own brand and starting up HR Alchemy, I noticed too many businesses thought HR was solely about managing procedures and process, rather than it being about the people- not enough common sense and sound judgement was being used.
I’ m a firm believer that HR has to be flexible and responsive to business needs, and to be honest, if you’ ve only learned HR from a textbook, you’ ll get a very bland client experience.
I like to challenge clients’ thoughts and give them a different perspective of HR- something that they might not have come across before, but in the long term it will get them the results they want to achieve.
“ I like to challenge clients’ thoughts and give them a different perspective of HR.”