30 | Tees Business
Tees Business talks to Jo Davies about her unconventional new business , HR Alchemy
Challenging convention
Finding a niche
Jo Davies started her first Saturday job at just 15 years old . Following her studies at university , she pursued a successful career in the world of HR - including active roles as HR Manager and HR Director in the steel industry . Since then , she ’ s made waves in the industry by setting up her own company , HR Alchemy . Her broad experience in various roles and sectors has proved to be key to setting up her own business , and she is now celebrating a move into central Middlesbrough .
My decision to launch HR Alchemy was driven by a gap in the market for a unique generation of HR companies .
Unlike many other businesses offering HR services , which are stereotypically quite traditional and ‘ ordinary ’, HR Alchemy is modern and unconventional .
Our brand values and personality are quite eclectic , which can be seen immediately from our neon branding ! We like to look at things differently and put a spin on Human Resources .
When I was looking into building my own brand and starting up HR Alchemy , I noticed too many businesses thought HR was solely about managing procedures and process , rather than it being about the people - not enough common sense and sound judgement was being used .
I ’ m a firm believer that HR has to be flexible and responsive to business needs , and to be honest , if you ’ ve only learned HR from a textbook , you ’ ll get a very bland client experience .
I like to challenge clients ’ thoughts and give them a different perspective of HR - something that they might not have come across before , but in the long term it will get them the results they want to achieve .
“ I like to challenge clients ’ thoughts and give them a different perspective of HR .”