8 | Tees Business
/ ADVICE
GRN Sportswear has relocated to Teesside University’ s Victoria Building.
TOP TIPS FOR YOUR FESTIVE SOCIAL MEDIA
With Christmas fast approaching, it is time to consider your business’ social media presence over the festive period.
With this in mind, here are three top tips from Viral Effect to help you navigate this busy time with a touch of Christmas spirit. 1. Engage The lead-up to christmas is busy for any kind of business. Whether you are selling products to consumers in the Christmas rush, or you are a B2B organisation trying to tie up loose ends before the Christmas break, it is easy to take your eye off the ball when it comes to social media.
This busy time is likely to see an increase in questions and queries coming in to you via your social media channels. No matter how busy you are, make sure you monitor your channels and engage with any queries you receive in a timely manner to let your customers know you are listening!
Scheduling posts in advance is a good way to ensure you don’ t miss a post when your day runs away( and is easy to do!) 2. Remarketing The lead-up to Christmas will no doubt see a spike in traffic to your website, but not all visitors will convert every time they land on your site. Why not tempt those who have shown intent but not converted back with a remarketing campaign? Facebook remarketing ads are the perfect opportunity to reconnect with people who know you and your brand but haven’ t yet committed to becoming your customer.
Remarketing is easy to set up and runs in the background without too much effort on a daily basis. 3. Have fun and show personality Christmas time around the office is usually an opportunity to wear festive jumpers, eat mince pies and play the Michael Bublé festive Spotify playlist on repeat, so why not have some fun and use your business Facebook page or Instagram account to show a more relaxed side to your business?
Don’ t forget to show thanks to your audience for their amazing support over the last year!
Dan Dixon Head of paid content Viral Effect
GRN Sportswear‘ pedalling’ towards further growth
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Middlesbrough-based manufacturer and supplier of performance sportswear is set to unlock its growth potential, as a result of its partnership with Tees Valley Business Compass.
GRN Sportswear, a sports clothing company specifically for the cycling, triathlon and athletic wear markets, is aiming to secure £ 10,000-worth of funding through Business Compass in order to boost its brand awareness and branch out from its Tees Valley roots.
The funding and business support will allow the firm to attend major trade shows, such as The Cycle Show, the UK’ s largest cycling trade show.
GRN manufactures its products using ethically sourced, sustainable recycled materials, including plastic bottles and abandoned fishing nets. Established in 2014 by directors Rob Webbon and Peter Lillie, the firm is committed to and supports
Teesside has been longlisted as a potential area for one of Heathrow Airport’ s logistic hubs.
As part of Heathrow’ s £ 16 billion expansion plans, it is proposing to create four logistic hubs in the UK, where components will be pre-assembled and then delivered to the airport, with the aim of making the project more cost-effective and spreading the investment’ s financial benefits beyond the South East.
If successful, it is expected to bring hundreds of jobs and significant opportunities for the local supply chain, stimulating significant growth across our industrial heartland.
The bid secured the support of leading business figures in the area, including British Steel, Cleveland Bridge, PD Ports, AV Dawson, RBT, Deepdale Solutions and the North East England Chamber of Commerce.
UK manufacturing, with all of its technical products made in Britain.
The pair were put in touch with growth consultant, Neil MacGillivray, who assisted with the relocation to Teesside University’ s Victoria Building, and later through the funding process.
The support available for companies through Tees Valley Business Compass, the local growth hub, comes from an investment of more than £ 9.5m from the European Regional Development Fund( ERDF), secured by Tees Valley Combined Authority.
Support is available for consultancy projects resulting in growth, along with support for increased broadband connectivity, research and development, innovation, and energy efficiency.
If you think your business could benefit from the funding available, please register your interest here www. teesbusinesscompass. co. uk / registeryourinterest
TEESPORT’ S HEATHROW HUB BID
Tees mayor Ben Houchen, who recently met with Heathrow chief executive John Holland-Kaye, said:“ We have the capability and capacity to deliver massive projects, and I am pleased Heathrow Airport has recognised this.
“ Our case is strong because we have world-class expertise, excellent infrastructure, a pool of skilled and talented workers and the strong supply chain necessary to establish a logistics hub.”
The proposal would see the facility established on the recently-launched South Tees Development Corporation site.