DIGITAL MARKETING
Down time – some of Outrank ’ s growing sales team enjoy a game of pool during a break .
“ I began by recruiting an experienced leadership team who have been selected based on their experience and knowledge in order to drive forward Outrank ’ s goals , and help realise the full potential of the business .”
Leading that change of direction was Francesca Kosina , appointed operations director 12 months ago .
She has brought vast experience from the agency world , having previously exited her own agency , while also working with several of the UK ’ s unicorns .
Saltburn ’ s Francesca , who is also legally qualified , said : “ There is a huge potential for this agency to grow and I wanted to be part of that .
“ Outrank has a huge opportunity because of its strength in local SEO and the vast amounts of SMEs it works with locally and across the UK .
“ It is astounding to see the number of businesses and leads generated by one company from Middlesbrough , one outside of the London hub .
“ I don ’ t believe Outrank has ever given itself as much credit , nor blown its own trumpet , as it deserves .
“ The team has a wealth of experience , and it is easy to see why it is such a great place to work . I am very excited to see the journey we can take Outrank on over the next few years .”
Helen Staples arrived earlier this year as sales director , with 25 years of digital marketing experience behind her .
Stephen said : “ Helen brings a fresh perspective on an already performing and dedicated team . Her trademark management style is already creating new opportunities in every part of the business .
“ We have already seen a revenue bounce since she arrived - in fact , month on month , we have had the greatest run so far as a business . It is a testament to what she does with the people . By removing the roadblocks , she allows people to do their jobs better .”
Outrank added Fiona Laverick as SEO director just two months ago , having worked at three local agencies before that switch , as well as an impressive stint with TV personality and high-profile entrepreneur Sara Davies ’ own Crafter ’ s Companion .
Fiona ’ s arrival has “ allowed Outrank to grow its product offering further while ensuring our clients are getting the best service possible ”.
The final addition to the leadership team this year has been Simon Davies as a commercial consultant .
His wealth of experience in scaling businesses , coupled with his financial pedigree , have allowed Outrank to mature and achieve greater transparency across its finances .
Stephen added : “ Simon has come in and given us the ability to have foresight . We can now recruit effectively on facts and projections . He has given us the confidence to move forward .”
Outrank is six months ahead of projections and is currently recruiting for roles that were not originally forecasted at this stage , such has been the rapid growth of the company .
The business purchased and merged two more agencies into its portfolio
earlier this year and is on the hunt for more acquisition opportunities both locally and regionally .
Also , Outrank is a Great Place to Work – the awards on display in the boardroom say so .
Stephen said : “ Without the right people , there is no agency . The agency is the people , and the people are the agency .
“ That ’ s why we are honoured to have been shortlisted and finalists in multiple awards like the UK Search Awards , Northern Power Awards and Global Agency Awards .
“ We have a lot of talent across the Tees Valley that we don ’ t showcase on a national level and it ’ s time to be proud of those people and this region .”
Meeting – in the Outrank boardroom are ( from left ) Lewis Dimmick , Fiona Laverick , Francesca Kosina , Steve Robinson , Simon Davies and Helen Staples .
Visit outrank . co . uk
The voice of business in the Tees region | 81