FEATURE
New look – Craig Morley , head of sales at Pretty Wild Seeds , with Cornerstone Marketing Solutions ’ lead designer Adam Greenwood , who has helped create new branding for the County Durham firm .
Pretty Wild Seeds turns to Cornerstone Marketing Solutions to cultivate its thriving brand
GROWING STRONGER
PICTURES : JAMES HIND WORDS : PAUL FRASER
A
family-run Darlington business has planted the seeds for a refresh in the new year with the help of
Cornerstone Marketing Solutions . Cornerstone ’ s team of designers and marketers has come up with a plan to give Budget Seeds and its parent company Pretty Wild Seeds a new look in 2024 .
The decision means Cornerstone , based in Falcon Court on the Preston Farm Industrial Estate , Stockton-on-Tees , is providing all its marketing solutions to the fast-growing business in County Durham .
And crucially , there will be new branding and a new website going live for Budget Seeds before the end of the year , with a similar approach to follow for Pretty Wild Seeds soon after .
“ We are doing a re-run for them ,” said Cornerstone ’ s lead designer Adam Greenwood . “ Budget Seeds have an existing logo we have graphically enhanced , creating a new look unique to their brand . They also have a current website that causes issues , so we are in the process of launching the site by the end of 2023 .
“ The site will be an ecommerce site , selling in excess of 17,000 seeds , and we will be launching new sites for both Budget Seeds and Pretty Wild Seeds .
“ In the future there are going to be new packaging designs that we will create for them that will be featured in retail and the delivery packages they use .”
Adam sat down with the Pretty Wild Seeds team for an onboarding meeting to discover what they wanted from the new look .
He said : “ I heard what ideas they had and put some concepts together before
Partnership – Adam and Craig with Pretty Wild Seeds staff .
presenting those to them . They chose what they liked and disliked , I refined the logo to get exactly what they wanted , and it has produced a brand-new logo they are proud to show off .”
Budget Seeds will launch a new logo and website that will have a red , white and blue colour scheme to highlight the company being based in the UK and servicing the UK market . The image will use imagery of a seedling and leaf .
Budget Seeds is an expansion of Pretty Wild Seeds , the parent company set up eight years ago as a grass seed and wildflower specialist now selling more than 17,000 varieties of flowers and vegetable seeds .
Budget Seeds recognises people want to grow things in an average-sized garden who can ’ t make use of 200 seeds , so it offers opportunities to buy in smaller quantities .
Craig Morley , head of sales at Pretty Wild Seeds , said : “ I went to Cornerstone
because they are the market leaders . With their presence we are hoping that it becomes a fantastic partnership because we will showcase their skills and hopefully , they will open more doors .
“ We have evolved and grown as a business under founders Andy and Paula Ivison . We have moved into an 11,000-sq ft office and warehouse , and we wanted to go to the next level .
“ We wanted to go to the tried and trusted Cornerstone team to get us an online media presence throughout the UK .
“ Growth has been phenomenal and this move allows us to keep growing at pace . As well as the seeds , we are looking to diversify into animal feeds and poultry and showcase that on the new platforms . We don ’ t stop and we keep evolving .”
The partnership with Cornerstone is set to continue for the longer term after the launch of the new branding and website .
Adam added : “ We are obviously proud of what has already been achieved , having worked together to produce a high-quality logo that will be the staple of their brand moving forward , hopefully for years to come , as they grow and expand their business .
“ We see Cornerstone Marketing Solutions as a digital Swiss Army Knife . Our main services are web and graphic design , social media management and video production . We are working with Pretty Wild Seeds and Budget Seeds to help them get the best out of those areas .”
For further information on Cornerstone Marketing Solutions , check out cornerstone-ms . co . uk . The voice of business in the Tees region | 121